Experience

SVA Masters in Branding

• United States
• Higher Education
• 1 - 100 Employee

• Teaching Assistant

  • Sep 2022 - Present

  New York, United States Assisting Professor Bret Sanford-Chung in the course 'Business & Branding Strategies' Co-advising for Thesis semester with Professor Dan Formosa and Natalia Formosa



Firsthand (formerly Nucleus Impact)

• Research Services
• 1 - 100 Employee

• Communications & Design Strategist

  • Jul 2023 - Sep 2023

  Brooklyn, New York, United States



The Future Quo ™

• Business Consulting and Services
• 1 - 100 Employee

• Lead Strategist & Researcher

  • Apr 2023 - Sep 2023

  New York City Metropolitan Area



Sullivan

• Advertising Services
• 1 - 100 Employee

• Associate Strategy Director

  • Oct 2022 - Jan 2023

  New York, United States Strategic analysis, brand and marketing strategy development for product and campaign launches for clients like, Merrill lynch and Bank of America. + Led qualitative research interviews and facilitation with BOFA stakeholders and private wealth advisor teams to formulate business and brand insights. + Supervised strategists through synthesis phases. Crafted strategy narrative and brand messaging for final client-facing decks. Delivered marketing strategy outline, creative briefs… Show more Strategic analysis, brand and marketing strategy development for product and campaign launches for clients like, Merrill lynch and Bank of America. + Led qualitative research interviews and facilitation with BOFA stakeholders and private wealth advisor teams to formulate business and brand insights. + Supervised strategists through synthesis phases. Crafted strategy narrative and brand messaging for final client-facing decks. Delivered marketing strategy outline, creative briefs, cultural findings, and activation plans across sales cycles. Show less



School of Visual Arts

• United States
• Higher Education
• 700 & Above Employee

• Communication & Projects Coordinator (Student worker) at MFA Interaction Design

  • Aug 2021 - Aug 2022

  New York, United States



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Independent Brand Strategist & Art Director

  • Nov 2019 - Aug 2021

  Delhi, India Discovery, strategy & execution of brand and product launches for clients like: Disney Premium, Indian Premier League, Schwarzkopf, LNDDO UAE, and Indie musician, Dhruv Visvanath. + Conducted audience + competitive analysis to identify growth opportunities; such as technological innovations to expand market size from 2 to 21 countries. Developed insights to conceive strategy for fintech leaders in India and UAE. + Managed concept ideation and execution of creative campaign system… Show more Discovery, strategy & execution of brand and product launches for clients like: Disney Premium, Indian Premier League, Schwarzkopf, LNDDO UAE, and Indie musician, Dhruv Visvanath. + Conducted audience + competitive analysis to identify growth opportunities; such as technological innovations to expand market size from 2 to 21 countries. Developed insights to conceive strategy for fintech leaders in India and UAE. + Managed concept ideation and execution of creative campaign system for 10+ Disney Premium programming–featured nation-wide on all their digital channels. + Analyzed market trends & created studies to develop business model for 3 national brand launches across education, CPG, and F&B industries. Launch strategy included branding, packaging, retail experiences, and sales channels. Show less



Paytm

• India
• Financial Services
• 700 & Above Employee

• Brand Strategy & Design Consultant

  • May 2018 - Oct 2019

  Toronto, Ontario, Canada + Pan-India Brand strategy and innovation to reposition internal systems, graphics & experiences across 5 offices; resulting in brand awareness expanding to 300 million users. + Facilitated vision sessions with stakeholders and guided design sprints with internal cross-functional teams. Crafted brand tenets and created narrative, messaging, and visual direction to translate business and brand goals. + Invited to join new Toronto think tank on-site to align internal branding with cultural… Show more Brand strategy and innovation to reposition internal systems, graphics & experiences across 5 offices; resulting in brand awareness expanding to 300 million users. + Facilitated vision sessions with stakeholders and guided design sprints with internal cross-functional teams. Crafted brand tenets and created narrative, messaging, and visual direction to translate business and brand goals. + Invited to join new Toronto think tank on-site to align internal branding with cultural dynamics. Led employee interviews to uncover resonance challenges. Show less



Self-employed

• Real Estate
• 1 - 100 Employee

• Strategy & Visual Design Consultant

  • Mar 2017 - Apr 2018

  Pan-India Grew independent business to 10+ businesses & non-profits across industries. + Created experience strategy, branding, UI design & user-testing for India’s 1st GPS-based technology for medical assistance–registering 5X growth in 2 yrs. + Directed research and executed launch strategy, positioning and design for a new digital education platform for a non-profit mental health organization. + Designed community program directives & informational campaigns that solve for… Show more Grew independent business to 10+ businesses & non-profits across industries. + Created experience strategy, branding, UI design & user-testing for India’s 1st GPS-based technology for medical assistance–registering 5X growth in 2 yrs. + Directed research and executed launch strategy, positioning and design for a new digital education platform for a non-profit mental health organization. + Designed community program directives & informational campaigns that solve for preventative education by training 10,000+ volunteers spread over 25 cities. Show less



Liquid Designs

• India
• Graphic Design
• 1 - 100 Employee

• Senior Visual Designer

  • Jan 2016 - Feb 2017

  Delhi, India + Led brand development & design for India’s largest payments bank, including: branding, debit card kits, website, and B2B & personal banking experience. + Designed and streamlined visual language for Wipro Ltd.’s internal magazine ‘WOOL’ to highlight brand’s vision amongst Fortune 500 corporations globally. + Project managed with writers, editors and marketing teams to create editions featured and distributed at DAVOS, World Economic Forum ‘16.



Designbox

• India
• Graphic Design
• 1 - 100 Employee

• Visual Designer

  • Jul 2014 - Oct 2015

  Pune Area, India Worked with a team of designers, copywriters and developers to effectively translate strategic solutions to various design deliverables and products. Carried out studio’s market expansion exercise in Pune - managed client executives and pitched to potential clients, along with conceptualising and designing for projects.



DesmaniA Design Pvt. Ltd.

• India
• Design Services
• 1 - 100 Employee

• Graphic Design Intern

  • May 2013 - Jun 2013

  New Delhi Area, India Research, ideation and design concepts for Desmania's website redesign.

• Graphic Design Intern

  • Apr 2012 - Jun 2012

  New Delhi Area, India Worked with studio team on book cover designs and editorial illustrations