The Masters of Professional Studies in Branding is the first and longest running program of its kind in the world, and offers a select group of students an opportunity to study with some of the most accomplished brand experts working today. This accelerated one-year graduate degree program is a challenging multi-disciplinary experience of in-class lectures, real-world client projects, unique and progressive workshops, examination of classic business school case studies, individual one-on-one professional mentorship, group and personal projects. The foundation of the Masters of Professional Studies in Branding is the deep exploration and understanding of the role brand strategy plays in business, behavior, marketing and culture. During the year, students will develop an understanding of diverse branding strategies and will include courses on go-to-market research techniques, brand development life cycles, semiotics and visual communication, business-to-business and business-to-consumer frameworks, history, cultural anthropology, trend forecasting, economics, statistics, behavioral psychology, persuasion, brand management and design. In addition, we investigate marketing challenges involved in creating, sustaining and reinventing brands as well as gain an understanding of corporate level discourse.
