Senior Consultant

• May 2022 - Present

Manager - Marketing and Consumer Insights

• Feb 2021 - Apr 2022

Leading Marketing Insights and Brand Guidance team Leading Marketing Insights and Brand Guidance team

Associate Director

• Jun 2017 - Jan 2021

- Spearheading activities pertaining to operations, training, quality & client communications- Attaining service delivery and quality KPIs for Charting, Ops and Research teams- Interfacing with the onshore business partners /OPCos and building relationships with them, thereby developing a win–win situation for clients and OpCos- Delivering process breakthrough improvements by adopting process improvement techniques and ensuring quality compliance- Grooming the team members for future challenges through proper training & development and through constant mentoring Show less

Group Manager

• Jul 2012 - May 2017

- Rich understanding of consumer profile through in-depth data checking and analysis of consumers behaviour and market trends- Exhibited excellence in suggesting actionable recommendation using synthesis of Survey and Non-Survey data- Experience in conducting Competitive Analysis, Penalty Test, Brand Equity, Market Estimation, SWOT, Correlation, Regression, TURF- Monitoring employee performance including appraisals, ratings and so on- Understanding the team pulse and devising the plans of improvements Show less

Research Manager

• Dec 2006 - Jun 2012

- Report writing and insights generation across a range of market research studies.- Experience of working on large scale syndicated studies like TGI- Project Management - experience in managing, designing the processes for effective execution - Passionate for understanding and solving client’s problems