Arthur Tam
• Helping businesses grow through optimal CX • Advising on CX research design • Delivering strategic & tactical CX-focused programmes such as NPS, CX Journey, Closed-Loop Feedback & Mystery Shopping
WHO WE ARE We help world-class brands uncover and activate local opportunities by understanding people and markets. From offices in Hong Kong, Singapore, London and Lisbon we have completed assignments covering more than 40 countries globally spanning financial-services, technology, media, consumer-goods and healthcare. WHAT WE DO 1. Market understanding: identifying hidden opportunities and white spaces via exploration of consumers, category and culture 2. Go to market: optimising proposition, price and communication 3. Insights for content-marketing and earned media: powering planning, content and measurement 4. Advanced analysis and insight creation from existing sources: integrating primary research, social, CX and CRM data and market intelligence
