Sr. Manager of Social Media and Content Strategy

• Dec 2021 - Present

Plan, design, implement, and monitor social media marketing campaigns leading to an increase of over 3 million monthly social media engagements. Create and manage social media content, including text, audio, video that reach over 12 million followers each month Engage users with prompt responses and manage community of over 400k followers across platforms Monitor social media trends, including developments in design, applications, strategy, and innovation Track social media campaigns’ key performance metrics to maximize results and increased impressions by over 110k year over year. Work with third-party collaborators on cross-promotional campaigns and managed influencer campaigns. Show less

Freelance Social Media Manager and Photographer

• Jun 2020 - Present

Social Media Marketing Manager and Photographer

• Aug 2019 - Oct 2021

Planned, implemented, and monitored client’s social media strategies that increased followers across channels by an average of 87% Conducted video and photoshoots on a monthly basis based on client needs. Worked directly with clients to manage their paid social media acquisition, managing a collective budget of $1.3M annually Proactively recommended new platforms and media strategies, and grew Tiktok following from 0 to 12k in 6 months Reported social media key performance indicators (KPIs) Handled all customer inquiries coming via social media, kindly and ethically resolving 100% of issues without escalation Show less

Marketing and Events Manager

• Aug 2018 - Aug 2019

Managed all companies marketing functions including brand management, product launch, advertising, marketing collateral, and promotional events Social media management and web development that increased engagement by 110% Built community goodwill, managed relationships with influencers and relative organizations Produced content for print and other off-site marketing initiatives Managed all companies marketing functions including brand management, product launch, advertising, marketing collateral, and promotional events Social media management and web development that increased engagement by 110% Built community goodwill, managed relationships with influencers and relative organizations Produced content for print and other off-site marketing initiatives

Marketing / Social Media Specialist

• Jun 2017 - Aug 2018

Maintain social media marketing calendar Crafted targeted, conversion-driven email campaigns Organized SEO and product research, tracking, and reporting Contributed to the creative process of the marketing team Maintain social media marketing calendar Crafted targeted, conversion-driven email campaigns Organized SEO and product research, tracking, and reporting Contributed to the creative process of the marketing team

Marketing Specialist

• Jun 2017 - Aug 2018

Writing and editing compelling blog content using keyword research and content optimization for SEO Manage the overall flow and day-to-day updates of assigned content projects Work with cross functional teams to plan and execute campaigns Writing and editing compelling blog content using keyword research and content optimization for SEO Manage the overall flow and day-to-day updates of assigned content projects Work with cross functional teams to plan and execute campaigns

Digital Marketing Specialist

• Jun 2016 - Jul 2017

Work directly with businesses to increase their revenue by using digital channels. Provide an integrated plan to maximize digital presence with the use of: SEO, Social Media Management, Paid Search, Email Marketing, Marketing Automation, and Web Development Work directly with businesses to increase their revenue by using digital channels. Provide an integrated plan to maximize digital presence with the use of: SEO, Social Media Management, Paid Search, Email Marketing, Marketing Automation, and Web Development

Campus Marketing Manager

• Jan 2016 - Aug 2016

Creating new and innovative marketing strategies on campus Working directly on the field promoting the brand and educating customers about the company Working hands on with clients, carriers, and customers Creating new and innovative marketing strategies on campus Working directly on the field promoting the brand and educating customers about the company Working hands on with clients, carriers, and customers

Social Media Marketing Intern

• Nov 2015 - Jun 2016

Take unique photos of apparel and accessories to keep social media pages current and appealing Take unique photos of apparel and accessories to keep social media pages current and appealing

Library Services

• Aug 2013 - May 2014

Processing books, repairing books, and taking inventory for the 12 libraries in the Harlingen school district. Processing books, repairing books, and taking inventory for the 12 libraries in the Harlingen school district.