Experience

SonicJobs

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Head of Performance Marketing

  • Mar 2022 - Present



Wavemaker UK

• United Kingdom
• Advertising Services
• 100 - 200 Employee

• PPC Lead

  • Nov 2021 - Mar 2022



Wavemaker

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Platform Director, Paid Search

  • Jun 2019 - Nov 2021

  Joint responsibility for over £70m of Paid Search budget for the UK's leading price comparison website, helping to manage a team of six managers and execs alongside a fellow Director and PPC lead. I worked collaboratively with client and suppliers to deliver large-scale projects such as conversion lead-scoring, a future-proofed audience strategy and and LTV testing. Joint responsibility for over £70m of Paid Search budget for the UK's leading price comparison website, helping to manage a team of six managers and execs alongside a fellow Director and PPC lead. I worked collaboratively with client and suppliers to deliver large-scale projects such as conversion lead-scoring, a future-proofed audience strategy and and LTV testing.



Incubeta

• United Kingdom
• Advertising Services
• 700 & Above Employee

• • Apr 2018 - May 2019

  Responsible for the development and implementation of strategic and optimisation roadmaps across paid search, social and working collaboratively on programmatic display. I managed two direct reports on a diverse portfolio of clients ranging from global travel, UK and IE omnichannel retail, iGaming and finance.

• • Jan 2017 - Apr 2018

  Responsible for overall account performance and delivery of quarterly roadmaps, working with an Account Director.

• • Jan 2016 - Jan 2017

  Proven success with a range of clients from an international eCommerce retailer with activity in over 50 territories to growing a new business offering from an existing high street brand.

• • Mar 2015 - Jan 2016

  Running paid search campaigns for a portfolio of household brand names in the UK and across the globe, focusing on the end to end delivery of PPC campaigns, from campaign build to monitoring , optimising and reporting, and working directly with clients.