Andrea Paganelli

Marketing Director at Elevate Entertainment
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Location
Springfield, Missouri, United States, US

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Experience

    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • Marketing Director
      • Apr 2021 - Present

      Serves as a vital member of the Leadership Team, which act as a board to decide the optimal strategic direction of The Collective brands. Spearheads expansions and oversees new brand launches as all companies continue to grow. Executes strategic planning and communication of marketing activities for all eight brands through the following areas: Data-based OKR and KPI objectives determined by YoY growth and potential Website development and optimization Social media direction, campaign design, and analytics Digital and print ad strategy Interdepartmental project management Strategic paid ads (GoogleAds and social media) Public Relations efforts and Media connections Brand standard and logo design Contract and client-facing copywriting (newsletters, emails, etc.) Asset creation (presentation decks, event graphics, HTML emails, ad designs) Show less

    • United States
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • Marketing Coordinator
      • Jun 2018 - Apr 2021

      Founded National Egg Roll Day for company to use in perpetuity Social media content creation and management Trade show planning and attendance Designing sales and marketing materials and digital deliverables Coupon barcode creation and application Holding, updating, and tracking department budget Creating and sending mailing list communications Liaising between external and internal resources Managing PR resources and brand image Founded National Egg Roll Day for company to use in perpetuity Social media content creation and management Trade show planning and attendance Designing sales and marketing materials and digital deliverables Coupon barcode creation and application Holding, updating, and tracking department budget Creating and sending mailing list communications Liaising between external and internal resources Managing PR resources and brand image

    • United States
    • Health, Wellness & Fitness
    • 700 & Above Employee
    • Keyholder
      • Feb 2018 - Jun 2018

      POS management Product sales and promotion Troubleshooting member concerns POS management Product sales and promotion Troubleshooting member concerns

    • United States
    • Higher Education
    • 300 - 400 Employee
    • Special Project and Data Analysis Student Staff - The Center for Student Success
      • Jan 2015 - May 2018

      Data entry, specifically with Gallup's StrengthsQuest Planned and executed department events Email communications Created graphic design materials Communicated with campus recruiters Lead team projects with restricted deadlines. Data entry, specifically with Gallup's StrengthsQuest Planned and executed department events Email communications Created graphic design materials Communicated with campus recruiters Lead team projects with restricted deadlines.

    • Legislative Offices
    • 700 & Above Employee
    • Senate Intern
      • Mar 2018 - Mar 2018

      Condensed internship that dealt with attending Senate hearings and meetings, answering constituent concerns, performing clerical tasks, and recording opinion data. Condensed internship that dealt with attending Senate hearings and meetings, answering constituent concerns, performing clerical tasks, and recording opinion data.

    • United States
    • Retail
    • 700 & Above Employee
    • GSTM/Customer Service Associate
      • Oct 2014 - Jan 2018
    • United States
    • Retail
    • Marketing Intern
      • Jun 2017 - Aug 2017
    • Office Manager
      • Mar 2016 - Sep 2016

      Social media content creation and scheduling Google AdWords management Campaign design Customer service Quickbooks budget tracking and reporting Social media content creation and scheduling Google AdWords management Campaign design Customer service Quickbooks budget tracking and reporting

    • United States
    • Wellness and Fitness Services
    • Child Care Aid
      • Jun 2012 - Jun 2016

Education

  • Evangel University
    Bachelor of Business Administration - BBA, Marketing
    2014 - 2018

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