Alicia Cruz Piedra

Marketing Intern at Miss EmpowHer
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Contact Information
us****@****om
(386) 825-5501
Location
Chapel Hill, North Carolina, United States, US

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Experience

    • United States
    • Online Audio and Video Media
    • 1 - 100 Employee
    • Marketing Intern
      • Aug 2021 - Present

      • Edited, provided copy and posted inspirational and motivational content on TikTok to empower women that ranged from movie scene to interviews. • Researched current and potential trends in pop-culture and social media to produce viral content. • Increased TikTok followers by 45% in three months.• Produced several viral videos that had over 40k views each on TikTok. • Created lifestyle blog posts for website that aligned with Miss EmpowHer’s brand. • Edited, provided copy and posted inspirational and motivational content on TikTok to empower women that ranged from movie scene to interviews. • Researched current and potential trends in pop-culture and social media to produce viral content. • Increased TikTok followers by 45% in three months.• Produced several viral videos that had over 40k views each on TikTok. • Created lifestyle blog posts for website that aligned with Miss EmpowHer’s brand.

    • United States
    • Media Production
    • 1 - 100 Employee
    • Producer
      • Aug 2021 - Dec 2021

      • Created new show and episode ideas that aligned with UNC Student TV audience’s demographic; the show was a baking show in which two people had to bake using a recipe in a foreign language. • Lead and organized a team of 7+ students with assistant producer to produce three episodes in the span of three months.• Performed basic editing such as importing and exporting media and aligned footage to sound using Adobe Premier Pro to create a base line for my editors. • Created new show and episode ideas that aligned with UNC Student TV audience’s demographic; the show was a baking show in which two people had to bake using a recipe in a foreign language. • Lead and organized a team of 7+ students with assistant producer to produce three episodes in the span of three months.• Performed basic editing such as importing and exporting media and aligned footage to sound using Adobe Premier Pro to create a base line for my editors.

    • United States
    • Civic and Social Organizations
    • 1 - 100 Employee
    • Public Relations Student
      • Jan 2020 - Apr 2020

      • Managed Instagram channel to assist organization with their branding amidst the COVID-19 Pandemic.• Crafted writing samples which aimed to promote awareness for sustainability and protecting the environment. • Managed Instagram channel to assist organization with their branding amidst the COVID-19 Pandemic.• Crafted writing samples which aimed to promote awareness for sustainability and protecting the environment.

    • United States
    • Restaurants
    • Waitress
      • Mar 2017 - Aug 2019

      • Communicated with a diverse group of people including Spanish speaking individuals from different Hispanic countries and cultures.• Participated with everyone in the restaurant to ensure customers received excellent service and food.• Collected the payments from the customers.• Independently served an average of 20 customers during rush hour. • Communicated with a diverse group of people including Spanish speaking individuals from different Hispanic countries and cultures.• Participated with everyone in the restaurant to ensure customers received excellent service and food.• Collected the payments from the customers.• Independently served an average of 20 customers during rush hour.

    • Canada
    • Retail
    • 700 & Above Employee
    • Sales Associate
      • Nov 2018 - Dec 2018

      • Exceeded Sales Goal for Holiday Season of $1,000 on a daily base. • Exceeded Sales Goal for Holiday Season of $1,000 on a daily base.

Education

  • UNC Hussman School of Journalism and Media
    Bachelor of Arts - BA, Advertising and Public Relations
    2019 - 2021
  • University of North Carolina at Chapel Hill
    Bachelor of Arts - BA, Advertising and Public Relations
    2019 - 2021
  • Alamance Community College
    Associate of Arts - AA
    2016 - 2018

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