Experience

VARIBASE
• Canada
• Advertising Services
• 1 - 100 Employee
• Director, Marketing and Innovation

  • Aug 2022 - Present


Marketing Numérique Québec

• Canada
• Business Consulting and Services
• 1 - 100 Employee

• Administrateur

  • Aug 2022 - Present

  Le marketing numérique au Québec c'est un grand sujet, mais dedans il y'a beaucoup de petits sujets, des détails et des questions très intéressantes. Avec Éric Azara, on s'est donné le défi de découvrir les tendances du marché du marketing numérique Québécois, un sondage à la fois. Le marketing numérique au Québec c'est un grand sujet, mais dedans il y'a beaucoup de petits sujets, des détails et des questions très intéressantes. Avec Éric Azara, on s'est donné le défi de découvrir les tendances du marché du marketing numérique Québécois, un sondage à la fois.



Groupe 3DM

• Canada
• Transportation, Logistics, Supply Chain and Storage
• 1 - 100 Employee

• Director of IT

  • Feb 2021 - Aug 2022

  I am an IT-focused builder. I like to start from scratch and build infrastructure, systems, processes that facilitate daily operations, provide business intelligence and connect marketing to results. I am an IT-focused builder. I like to start from scratch and build infrastructure, systems, processes that facilitate daily operations, provide business intelligence and connect marketing to results.



Comhrá

• IT Services and IT Consulting

• President

  • Jan 2015 - Apr 2022

  I love working toward making the Irish language available affordably to people who want to learn in Montreal. I organize classes and events, along with other like-minded people. Let me know if you're looking for resources or just want to practice your Irish. Agus, má tá Gaeilge líofa agat, cuir teachtaireacht orm. Ba bhreá liom caint leat faoi cúrsaí atá ar siúl againn, más maith leat bheith páirteach iontú. I love working toward making the Irish language available affordably to people who want to learn in Montreal. I organize classes and events, along with other like-minded people. Let me know if you're looking for resources or just want to practice your Irish. Agus, má tá Gaeilge líofa agat, cuir teachtaireacht orm. Ba bhreá liom caint leat faoi cúrsaí atá ar siúl againn, más maith leat bheith páirteach iontú.

• Director of Technology

  • Nov 2015 - Feb 2021

  Director of Technology for one of the best rated relational marketing agency; a highly technological answer to using CRM data for personalized marketing and building solid relationships with customers. Along the way I have the chance to practice what I preach about data warehouses and business intelligence, working with exciting new technology for reporting, BI and forecasting. Director of Technology for one of the best rated relational marketing agency; a highly technological answer to using CRM data for personalized marketing and building solid relationships with customers. Along the way I have the chance to practice what I preach about data warehouses and business intelligence, working with exciting new technology for reporting, BI and forecasting.



Alex Nuta

• Consultant

  • 2009 - Feb 2021

  As IT consultant, with specialization in direct marketing, I've helped customers streamline database operations, implement appropriate server and connectivity strategies customized to their needs and budgets. In the process I learned a lot about running a business and the general and financial management that comes with any business operation. In 2017 I branched out into photography and video, and it has been a lot of fun to put together the materials to use in subsequent marketing campaigns.



Jack Russell

• France
• Advertising Services
• 1 - 100 Employee

• Director of Technology

  • Apr 2016 - Nov 2017

  I manage high-tech infrastructure for business analysis, data warehouse and completely customized email campaign generation platforms. Data-driven is the way to go. I manage high-tech infrastructure for business analysis, data warehouse and completely customized email campaign generation platforms. Data-driven is the way to go.



Group 3DM

• United States

• Director of Technology

  • Apr 2013 - Oct 2015

  Finally, at the end of the marketing / sales cycle is fulfillment. This is the last piece of the long chain spanning everything from imagining a strategy and creative direction, all the way to putting the final product in the hands of a customer. I took this position in part because I wanted to understand this final link in the chain, and in part because I believe that all the technological tools that make marketing possible must all be brought together here, on the packing floor, making sure that customers get the product they were sold on by everything that's come before. It's also a crucial step because here is where the actionable intelligence resides, where purchasing habits are ultimately confirmed, having been converted into trackable sales. Business intelligence systems and analytics created at this post-order stage, linked with the systems at the creative or strategic stage are the ultimate source of knowledge and understanding of a customer, not just along broad segments, but individually. I'm looking forward to what I consider to be the final challenge in "The Story of Marketing"

• Director of Technology

  • Mar 2009 - Apr 2013

  Varibase is a highly technological Relational Marketing Agency. As Director of Technology, my responsibilities included ensuring that the IT infrastructure is solid, including networks, encryption systems and variable data production systems. Along with the France team, I participated in or managed R&D projects, maintained a technology watch for personalized communication tools and methods and participated actively in the brainstorming, design and implementation of strategic marketing campaigns. I came to Varibase to understand the entire marketing campaign cycle from inception through to production. I was now able to understand data-based marketing strategy, write variable copy, analyze data, segmentation and profiling, social media, program variable applications, design, install and manage the systems that operate the variable applications, create event-driven marketing responses and, thanks to my previous experience, perform any data management, printing, finishing, and postal preparation as well as variable email, web site programming and evaluate website ergonomics, all while constantly calculating ROI and response rates. I really believe that the future of marketing is relational and social, and understanding the entire chain from marketing strategy to delivery really helps me be perfectly confident throughout the whole process.



Contech Evenements

• Data Operations Manager

  • Nov 2008 - Mar 2009

  I had the privilege of working with a very dynamic team in an event-driven business led by an exceptional manager. Setting up a CRM system, with all the database work that entails, working with state of the art educational equipment and software were some of the exciting challenges at Contech. I had the privilege of working with a very dynamic team in an event-driven business led by an exceptional manager. Setting up a CRM system, with all the database work that entails, working with state of the art educational equipment and software were some of the exciting challenges at Contech.



Transcontinental

• Ukraine
• Transportation, Logistics, Supply Chain and Storage
• 1 - 100 Employee

• Digital Operations Manager

  • Sep 2003 - Oct 2008

  First as Data Operations Manager, creating a data department to process mailing lists and address correction services, then as Digital Operations manager, I was in charge of designing, developing and managing new print on demand and digital print services from scratch, eventually creating a new business unit: Transcontinental Direct Digital. It's been the best experience possible to do market research, draw up a business plan, and sell it to a print company reluctant at first to believe in the power of digital print. I left Transcontinental with a real feeling of accomplishment, and left behind a solid team that can get the job done.



Distribution Directe

• France
• Wholesale

• Data Department Manager

  • 2000 - 2002

  Manage resources and technology for an IT department tasked to direct marketing operations. From job scheduling to quality control and from on the job training to new technology development, the Data Department operations were my responsibility. Manage resources and technology for an IT department tasked to direct marketing operations. From job scheduling to quality control and from on the job training to new technology development, the Data Department operations were my responsibility.



Cossette

• Canada
• Advertising Services
• 700 & Above Employee

• IT Technician

  • 1999 - 2000

  General troubleshooting and maintenance for a fleet of around 400 computer systems, alongside two other technicians. Also responsible for networks, some servers and patching Y2K vulnerabilities. General troubleshooting and maintenance for a fleet of around 400 computer systems, alongside two other technicians. Also responsible for networks, some servers and patching Y2K vulnerabilities.