Business Development Executive

• Aug 2023 - Present

In this role I am helping to optimize sales and marketing B2B operations. Working with the executive team and marketing roles, establishing strategies that will create more robust opportunities with partner agencies, brands, and other associations. In this role I am helping to optimize sales and marketing B2B operations. Working with the executive team and marketing roles, establishing strategies that will create more robust opportunities with partner agencies, brands, and other associations.

Head of Strategy & Client Success

• Jan 2023 - Present

In this role I lead the teams of all marketing, sales, content and event activities. Crafting strategic policies to help revision AGN to App Guardians has been my chief concern. Reigniting the relationships between mid-market companies and projects that will impact the lives of people all around the world, while delivering high quality creatives is our main goal. I maintain review of all team members, and am slowly implementing the EOS structure throughout the business. Our goals is to maintain a new level of performance-based metrics that will achieve us a greater revenue by at least 8.5% annually. In this role I also create video content, redesigned social media and advertising strategies, and am crating with my team and international events schedule for partners and colleagues. Show less

Chief Operating Officer

• Dec 2022 - Present

In this volunteer role, I am actively creating our business framework preparing for seed-round funding. Working with the Founder, the IT team, and Director of Marketing, I am leading strategy-driven programmes to create revenue positive partnerships and define experience-first technical events. I have created the brand guidelines for NetraChain, initiated lucrative investment relationships, drafted international event strategies and are preparing to execute. In this volunteer role, I am actively creating our business framework preparing for seed-round funding. Working with the Founder, the IT team, and Director of Marketing, I am leading strategy-driven programmes to create revenue positive partnerships and define experience-first technical events. I have created the brand guidelines for NetraChain, initiated lucrative investment relationships, drafted international event strategies and are preparing to execute.

President and Marketing Principal

• Jun 2010 - Aug 2023

Enigma Marketing is all about creative collaboration. We drive clients and our creative collective to work together to make marketing and advertising campaigns that are unique to the company and that push the limits of traditional campaign tactics. We are a freelance team of Millennials, available for any project or campaign. As president, I am the forerunner in acquiring accounts and dealing with business negotiations from conception to the project completion. I am the CFO, COO and play a part in every role of the organization. I handle all social media based education of clients, marketing seminars, and presentations made. I help business and corporate owners learn about the whys of social media and marketing and how their close interaction with such a campaign will be beneficial to the entire organizational image. Previous clients linked below: DDB Canada, Nav43 Digital, Fan Expo, TruLocal Lexi Kubrak; Social Media Specialist; President; Chief Financial Officer; Chief Operations Officer; Brand Manager; Marketing Specialist; Marketing Adviser; Media Consultant; Advertising Director; Creative Director; Art Director; Employer Branding; Corporate Branding; Business Strategist; Entrepreneur; Technology Adviser; Social Media Trainer; Social Media Presenter; Business Education Show less

Marketing Associate

• Dec 2021 - Jul 2022

Within this scope I am reassessing the corporate public relations and digital content to provide growth with the company. I am assisting with US expansion, alongside service offerings by supporting in marketing, retail, public relations and branding exercises. Within this scope I am reassessing the corporate public relations and digital content to provide growth with the company. I am assisting with US expansion, alongside service offerings by supporting in marketing, retail, public relations and branding exercises.

Secretary, Board Of Directors; Director of Global Partnerships and Communications

• Sep 2020 - Dec 2021

From the start, I've worked with the GAISA team to establish this 501(c)3 non-profit. Our goal is to build a new model of experience for international student experience. Every student who comes to another country to study, deserves respect and a voice in decisions that directly involve them. My part, in particular, is helping to shape the operations of the non-profit as it quickly builds on our mission. Political outreach, representation, and financial operations are the game. I also lead the student-based movement Foreign On Campus, through social media and the expansion of on-campus (or virtual) student groups, and a novel directory to help international students find familiar places in a foreign land. Show less

Manager, Global Partnerships and Academic Initiatives

• Feb 2020 - Dec 2021

I do so much more than my headline suggests. I'm leading the B2B outreach team, expanding our exposure for schools who want to transition their learning online, and supplement tutoring with our team at Janine the Tutor. Social media, public relations, and business strategy is a critical part of my day to day, conferencing with the executive team to ensure our OKR's are on track and working right through the entire funnel. I strategize with sales, marketing, and product development to ensure our products and tutors are offering the best education to students. Show less

Chief Operating Officer

• Jul 2019 - Feb 2020

I help keep our goals on track. Working directly with the CEO, I oversee turning dreams into reality. Administration tasks include financial forecasting, logistics tracking, media production, corporate partnership contracting, and legal underwriting. I help keep our goals on track. Working directly with the CEO, I oversee turning dreams into reality. Administration tasks include financial forecasting, logistics tracking, media production, corporate partnership contracting, and legal underwriting.

International Partnership Ambassador

• Feb 2018 - Feb 2020

#HALFTHESTORY is an instagram campaign that encourages individuals to share and illuminate the hidden talents, ideas, beliefs, aspirations, and struggles that are not associated with the fabricated “social stories” that we tell every day. #HALFTHESTORY is a digital, scalable, non-profit enterprise which provokes non-routine responses to the routine social interactions created by the guise of society. #HALFTHESTORY aims to challenge the status quo of millennials , by encouraging students to change the lens in which they view other “ social stories,” and to serve as a platform to gain support around entrepreneurship, innovation, and discovery, rather than an excuse for behaviors or “ social inadequacies.” My role as ambassador is to bring a new level of partnership approaches from media features with known IG icons, to organizing seminars and lectures at education institutions and corporate offices. As part of a wider #storysquad I maintain these relationships to create a larger network between countries and companies and other associations to push for a greater influence of psychological and sociological themes when building media strategies and images. Show less

Marketing

• Feb 2019 - May 2019

We're working to build industry public relations and media support that covers all angles. With a unique focus on Cannabis and FinTech, my outreach is to build projects that maintain and respond to corporate moves, and offer engagement strategy that can make a mark with news-ready content and design. We're working to build industry public relations and media support that covers all angles. With a unique focus on Cannabis and FinTech, my outreach is to build projects that maintain and respond to corporate moves, and offer engagement strategy that can make a mark with news-ready content and design.

Manager Communications, PR and CRM

• Sep 2018 - Feb 2019

Brand Marketing and Corporate Partnerships

• Feb 2018 - Apr 2018

The Forthspace offers an alternative to the current cold and calculated service reality. It’s a means of bringing back life - real life - to the equation of service communication. Our strategy is made to reinvent the mindset behind how customer interactions are crafted, by embracing the very things it’s supposed to fear - relationships. Launching two distinct venues in the luxurious atmosphere of King W in Toronto, Forthspace will redefine what service is and create a truly unique experience for each guest. Show less

Social Media and Digital Strategist

• Jan 2015 - Apr 2018

6ixCity creates drop dead brands and knock out ideas. I deal with building the business and client base, helping creatively focus your brand in a new and contemporary direction. My goal is to take your company into the new era of social marketing with direction and market reach. I deal with YOU - clients are more than accounts, they are the originators of their brand and need to be part of the process. The 6ixCity brings video production, graphic design, trends, technology and psychology into the mix. I am the liason, but more so I make sure the 6ixCity team keeps creating unique and diversified marketing campaigns. Show less

Marketing and Business Development Consultant

• Sep 2017 - Dec 2017

Working with this agri-tech and retail start-up, I advised on grant applications and business direction. I was the liaison between multiple associations, such as Communitech, to better allow for the founders to focus on business growth. I also advised on lending and grant structures for eventual expansion to Vancouver, with research and initial stage revenue modelling, to encourage this growth. Strategies were submitted which suggested business models, innovating on current industry business partnerships between the retail and supplier relationship. Show less

Digital Marketing Specialist

• Jan 2017 - Apr 2017

In keeping with the corporate team approach, I was tasked with restructuring the Salesforce CRM, and creating a foundational skeleton to provide business development teams with an efficient sales funnel strategy incorporating social, email, and face-to-face strategy. In this role I created models based upon corporate data which provided a basis for creative strategy al- terations in the way LoyaltyOne and it’s consulting brands’ positioning gave way to higher client conversion. I also worked on their charitable endeavour, The Good Food Machine, creating story and shot perspective for the promotional video, as well as full digital strategy for promotion within the company. Show less

Director of Marketing

• Aug 2016 - Dec 2016

Our purpose is bringing boutique films through a wide variety of VOD and subscription services around the world. Inspired by Warhol's "Factory" studios, our company looks to distributing and marketing films that are uniquely different, working with creators and directors, cast and crew, directly strategizing with them how this release will be different. Everyone needs a fantasy, and Factory Film Studio delivers. My role is to revamp the IG, FB, and online presence so FFS can market directly to audiences. Our quickly growing catalogue of movies is diverse - the niche audiences love the individuality of choice, and that's why we want to connect more closely with them and learn what they love so we can give them more. I work with my own team, and while remote, am always looking to the latest and greatest for inspiration. Just like Warhol - we never stop creating. Show less

Director of Digital Marketing

• Dec 2013 - Dec 2015

My role was to market the first Canadian subscription comic box from the ground up. From design to online ad sales, I managed to create a unique experience for customers offering some of the best alternative covers in the comic industry. Our biggest challenge was the transition from earnest reviewing to paid reviews or advertorials. On a minimal budget, we still created a following which earned us a reach of over 500,000 North American wide, and a monthly customer base of 800 at it's peak. My role was to market the first Canadian subscription comic box from the ground up. From design to online ad sales, I managed to create a unique experience for customers offering some of the best alternative covers in the comic industry. Our biggest challenge was the transition from earnest reviewing to paid reviews or advertorials. On a minimal budget, we still created a following which earned us a reach of over 500,000 North American wide, and a monthly customer base of 800 at it's peak.

Campaign Strategist, Business Development

• Oct 2013 - Sep 2014

Alexandra (Lexi) brings a fresh perspective and capability to the dsgn network within the GTA. An advocate for the millennial voice, my background is in social media communication, sociology and fine art history. My approach combines the psychology of consumer interaction with sociological effects of social media and online engagement. This convergence of scientific social research and the “wicked” factor helps to create client results that are truly representative of the brand. To the dsgn network, I officially bring the company into the Greater Toronto Area. I also bring my keen insight in branding, marketing strategy and Social Media to every client. Show less

Associate Partner, Marketing and Social Media

• May 2013 - Jun 2013

My responsibilities included creating high level strategies for social and print media. I also was a liaison between our company and the clients in a relationship that was both consultant and colleague - my goal was to have the client experience a seamless project with transparency between our departments and theirs. My responsibilities included creating high level strategies for social and print media. I also was a liaison between our company and the clients in a relationship that was both consultant and colleague - my goal was to have the client experience a seamless project with transparency between our departments and theirs.

Director, Business Development and Marketing

• Mar 2012 - Jun 2012

In my brief role with SocialHR I created a unique business plan for a six month immediate work goal and a 12 month overall company profit goal. I also came into organizing two specific events which were well received by attendees. I was in charge of three people working in sales, product development and design. My range of demographic was broad however, my ideas were well researched and received. The role was temporary to aid in company expansion. In my brief role with SocialHR I created a unique business plan for a six month immediate work goal and a 12 month overall company profit goal. I also came into organizing two specific events which were well received by attendees. I was in charge of three people working in sales, product development and design. My range of demographic was broad however, my ideas were well researched and received. The role was temporary to aid in company expansion.

Social Media and Copy Intern

• Jan 2012 - Mar 2012

A temporary role, I was hired as an intern dealing with website and flyer copy as well as social media strategies. As an intern I was "shown the ropes" by owner Sari Gabbay-Normore, where I learned much about her ten year history building this company as well as her trials as an independent media business in Toronto and Los Angeles. My role charged me with much website copy, business meetings, small design work, idea sharing, and expansion business planning. A temporary role, I was hired as an intern dealing with website and flyer copy as well as social media strategies. As an intern I was "shown the ropes" by owner Sari Gabbay-Normore, where I learned much about her ten year history building this company as well as her trials as an independent media business in Toronto and Los Angeles. My role charged me with much website copy, business meetings, small design work, idea sharing, and expansion business planning.