Adriana Brancato

Digital Marketing specialist at Just Consulting srl
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Contact Information
us****@****om
(386) 825-5501
Location
Bologna, Emilia-Romagna, Italy, IT
Languages
  • Italiano Native or bilingual proficiency
  • Inglese Limited working proficiency

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Credentials

  • Improve SEO for Your Ecommerce Site
    LinkedIn
    Mar, 2021
    - Nov, 2024
  • Marketing Tools: SEO
    LinkedIn
    Mar, 2021
    - Nov, 2024
  • Learn LinkedIn Sales Navigator
    LinkedIn
    Dec, 2020
    - Nov, 2024
  • Google Analytics
    Google
    Mar, 2020
    - Nov, 2024
  • Fondamenti di Marketing Digitale
    Google
    Jan, 2018
    - Nov, 2024
  • Tecnico della valorizzazione dei beni/prodotti culturali
    Regione Emilia-Romagna

Experience

  • Just Consulting srl
    • Italy
    • Business Consulting and Services
    • 1 - 100 Employee
    • Digital Marketing specialist
      • Apr 2021 - Present

      • Development and execution of digital marketing strategies aligned with overall business objectives, including search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM), email marketing and content marketing.• Competitor analysis to identify trends and opportunities for growth.• KPIs monitoring, such as website traffic, engagement, conversion rates and ROI, to deliver data-driven insight for optimization (GA4, Google, SeoZoom).• Collaboration with sales team to ensure consistent brand messaging and integration of marketing initiatives, leveraging corporate CRM.• Creation of compelling content, including website copy, blog articles, social media posts, and email newsletters, to optimize the funnel for the customer journey.• Creation of graphic content using Adobe suite (llustrator, Photoshop, After Effects) for website, articles and social media.• Coordination of marketing events and trade shows, ensuring brand visibility and lead generation. Show less

    • Junior digital marketing
      • Oct 2020 - Apr 2021

      • Rebranding operations by updating company logo, website and online brand presence.• SEO-driven writing of articles for the company blog.• Creation of graphic content using Adobe suite (llustrator, Photoshop, After Effects) for website, articles and social media.• Development and execution of social media marketing (SMM) strategies across multiple platforms.• Creation of corporate presentation videos using Adobe After Effects.• Coordination of marketing events and trade shows, ensuring brand visibility and lead generation. Show less

  • Freelance
    • Digital Marketing Consultant
      • May 2020 - Present

      • Support in planning and execution of digital marketing campaigns, PED, social media advertising, email marketing. • Use of e-mail marketing automation tools to engage lead and enhance conversion rate. • Monitoring and reporting web performance using analytics tools, making data-driven recommendations for SEO optimization. • Keyword research and on-page optimization to improve organic search rankings and drive website traffic (SEMRush, Answerthepublic). • Development and implementation of content marketing initiatives, including blog articles and social contents. Show less

  • Comune di Bologna
    • Italy
    • Government Administration
    • 700 & Above Employee
    • Communication assistant
      • Mar 2019 - Mar 2020

      • Support the communication manager at the "Area Educazione e Istruzione"; • Telegram channel management. • Creation of graphic elements, using Adobe Illustrator, for the monthly newsletter. • Design and creation of video infographics, using Adobe After Effects, to describe municipal services offered to parents. • Graphic support for brochures and informational materials. • Support the communication manager at the "Area Educazione e Istruzione"; • Telegram channel management. • Creation of graphic elements, using Adobe Illustrator, for the monthly newsletter. • Design and creation of video infographics, using Adobe After Effects, to describe municipal services offered to parents. • Graphic support for brochures and informational materials.

  • Autonomo
    • Content Creator
      • Jun 2018 - Jan 2020

      • Contributor nella redazione articoli di arte e moda in chiave SEO • Contributor nella redazione articoli di arte e moda in chiave SEO

  • Galleria d'Arte Maggiore g.a.m.
    • Italy
    • Fine Art
    • 1 - 100 Employee
    • Press Office Inter
      • Jan 2018 - Jul 2018

      • Assisting the gallery staff in organizing exhibitions at the Gallery, or at external institutional venues, or for participation in international art fairs. • Drafting of introductory texts on the artists covered by the Gallery, press releases and informational materials to be distributed to visitors. • Bibliographic research to update data sheets of works in the gallery regarding provenance, exhibition history and publications. • Assisting the gallery staff in organizing exhibitions at the Gallery, or at external institutional venues, or for participation in international art fairs. • Drafting of introductory texts on the artists covered by the Gallery, press releases and informational materials to be distributed to visitors. • Bibliographic research to update data sheets of works in the gallery regarding provenance, exhibition history and publications.

  • Galleria d'Arte Maggiore g.a.m.
    • Italy
    • Fine Art
    • 1 - 100 Employee
    • Segreteria organizzativa
      • Mar 2017 - May 2017

      Attività di comunicazione pre e post evento, organizzazione degli aspetti logistici, trasporto opere e revisione dei cataloghi per le due mostre realizzate dalla galleria a Venezia in occasione della 57° Biennale d’Arte: Pablo Echaurren alla Scala Contarini del Bovolo e Pirro Cuniberti alla Art Warehouse Zattere. Attività di comunicazione pre e post evento, organizzazione degli aspetti logistici, trasporto opere e revisione dei cataloghi per le due mostre realizzate dalla galleria a Venezia in occasione della 57° Biennale d’Arte: Pablo Echaurren alla Scala Contarini del Bovolo e Pirro Cuniberti alla Art Warehouse Zattere.

  • Garrincha Dischi
    • Italy
    • Musicians
    • 1 - 100 Employee
    • Illustratore freelance
      • 2017 - 2017

      Illustrazione del singolo Ci vuole molto coraggio degli Ex-Otago ft. Caparezza, realizzata infine come maglietta per il merchandising e la promozione del singolo. Illustrazione del singolo Ci vuole molto coraggio degli Ex-Otago ft. Caparezza, realizzata infine come maglietta per il merchandising e la promozione del singolo.

  • Milon Tours
    • Bournemouth, Regno Unito
    • Tour operator
      • Oct 2012 - Nov 2012

      Selezionata per partecipare ad un PON C-5 di immissione nel mondo del lavoro ho svolto uno stage presso la Milon Tours come tour operator. Il progetto mi ha permesso di sviluppare le mie capacità organizzative, comunicative e logistiche, di migliorare le mie competenze linguistiche, sviluppando capacità di adattabilità a nuovi contesti e di lavoro in gruppo. Il lavoro richiesto comprendeva una processo di ricerca e organizzazione di tours, svolto in team, che mi ha permesso sviluppare capacità di pianificazione e gestione del tempo, tenendo in considerazione situazioni di imprevisti e rischi, gestendoli anche in situazioni di stress. Show less

Education

  • Università di Bologna
    Laurea Magistrale LM, Arti visive
    2015 - 2017
  • Università degli Studi Niccolò Cusano
    Master di 1° livello, Marketing Management
    2020 - 2021
  • Accademia di Belle Arti di Catania
    Laurea breve in Arti Figurative, Musica, Spettacolo e Moda, Scenografia per il teatro
    2012 - 2015

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