Experience

RDX Works Ltd

• United Kingdom
• Financial Services
• 1 - 100 Employee

• Chief Strategy Officer (CSO)

  • Oct 2021 - Present

• Head Of Strategy

  • Jun 2020 - Oct 2021

  Radix DLT is building a decentralised finance protocol that provides frictionless access, liquidity and programmability of any asset in the world. In a major technology milestone last year, the Radix team overcame the key issue of DeFi scalability by reaching over 1m transactions per second with their technology, a throughput over 5x higher than the NASDAQ at its peak.Building on this success, the team has since developed its new algorithm, Cerberus, built to not just scale transactions, but entire decentralised applications. The team is now focused on refining its protocol in anticipation of its main net launch.



NoVoodoo

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Head of Strategy & Operations - Interim

  • Oct 2019 - Mar 2020

  No Voodoo is a full-service Digital Marketing Agency that aids businesses in identifying, planning, implementing and tracking their Digital Strategy. Founded by a successful, experienced team of business owners, entrepreneurs, and digital experts, No Voodoo was created to meet a simple goal; provide digital marketing services and strategy to businesses in a language they understand - business.We thrive on a business-first, process-driven approach where we work with our clients to provide realistic expectations, clear goals, milestones, and the reassurance of a proper plan.



Verasity

• Virgin Islands, British
• Technology, Information and Internet
• 1 - 100 Employee

• Executive Management

  • Jan 2018 - Apr 2019

  The Verasity Protocol provides the infrastructure and tools required to build a supercharged online video experience. Combining next generation video technology with Blockchain innovation, the Verasity Protocol enables a new economy where viewers, publishers, content creators, and advertisers interact directly using VERA cryptocurrency. Proprietary patent pending ‘Proof-of-View’ technology underpins the protocol, directly combatting fake views and bad bots, enhancing trust and transparency within the digital video ecosystem.



Level Up Media Ltd

• VP Content & Marketing

  • Oct 2014 - Jan 2018

  Level Up Media works with content creators, advertisers and a publisher syndication network to reach a wide audience within the gaming industry. As VP, Content & Marketing, key responsibilities include:- Member of the company Executive team to oversee long term strategy and goals- Create and execute our global content & marketing strategy to maximize platform growth, user engagement, partnership/sales opportunities and brand awareness- Grow and lead the content & marketing team's to meet key business objectives and expand the brand awareness of Level Up Media and our sites across both B2C and B2B sectors- Identify, negotiate and maintain key partnerships across the industry to facilitate additional growth and opportunities across the company- Provide support to our publisher partnerships team with our EvoPlayer syndication product. EvoPlayer allows publishers to access and monetize our premium library of gaming video on their own domains- Budget allocation for content, marketing, sponsorship and PR- Forecasting content viewership and revenue opportunity of content and analysis of past events- Work along side development teams to maximize user experience for both viewers, partners and content creators



Madals TV

• Owner

  • Apr 2010 - Oct 2014

  Working for myself as the sole owner of the "Madals" brand of pro-gaming and eSports content creation, specializing in the Activision Blizzard Game StarCraft 2. I was directly responsible for:- Content Creation at all stages. Initial Design and Development, organisation, financing / pitching to sponsors, content creation (both on-camera and production) & post production.- Managing Marketing including - Social Media Following, Community forums and website promotion, graphic design (basic).- Running all live streaming and YouTube content. All content creation was done using a Xsplit Live Streaming software.- All on-camera work. Experience in eSports commentary for multiple events, both online and live audience up to sizes of 1000+ live and 20,000+ online.- As of Dec'14 content created by Madals TV has been viewed over 1.5Million times while content Madals TV has been directly involved with has been viewed in excess of 15Million times!



ProQR Analytics

• Advertising Services

• Director

  • Jan 2013 - Sep 2014

  ProQR is an advanced QR Code analytics platform, which allows you to track when and where your QR Codes are being scanned. Each time someone scans one of your ProQR-generated QR Codes, information on the time of the scan, the location, and the mobile device used is recorded and stored by the ProQR Analytics Platform. This data is then compiled into special analytics reports, which you can view and download from your account page on our website. ProQR is an advanced QR Code analytics platform, which allows you to track when and where your QR Codes are being scanned. Each time someone scans one of your ProQR-generated QR Codes, information on the time of the scan, the location, and the mobile device used is recorded and stored by the ProQR Analytics Platform. This data is then compiled into special analytics reports, which you can view and download from your account page on our website.



Alternetive, Computers and Training

• Social Media and Digital Marketing Consultant

  • Sep 2012 - Sep 2013

  Assisting SME's with all aspects of their digital and social marketing. All consultation is conducted with the aim of maximising knowledge and understanding of digital marketing as a whole with a focus on the mediums most suited to business.As many SME's do not have the budget or need for a dedicated social media manager, much of the consultation process revolves around training businesses how to manage their various digital accounts to gain maximum audience engagement with the most efficient use of time. Services include:- Correct set up of Facebook, Twitter, LinkedIN and Youtube- Maximising time efficiency by integrating profile control- Strategy development targeting key aims of each business- Keyword, SEO and PPC review / ROI- Review of Offline activity to maximise online successetc.



EOS Communications

• Business Development Manager

  • Apr 2012 - Jul 2012

  Helped the company set up all the online and social media accounts in addition to business development.Temporary Position Helped the company set up all the online and social media accounts in addition to business development.Temporary Position