Verasity’s mission is to significantly increase advertising revenues for video publishers, on any video platform, through its rewarded player and ad stack utilizing its patented Proof of View. Out of some $400 Billion of online ads, as many as 40% or approximately $160 Billion worth are seen by bots and not humans. That’s $160 billion of wasted advertising spend by brands! Verasity has a US patent to its Proof of View technology that detects and eliminates ad fraud and only records, on the blockchain, genuine human views of ads and video content. Verasity has patented technology that helps solve advertising’s $160 billion problem.
