Experience

The Point of Loyalty

• Australia
• Advertising Services
• 1 - 100 Employee

• Customer loyalty specialist / CEO: The Point of Loyalty / Author: For Love or Money™ research

  • Jun 2017 - Present

  Melbourne, Australia A data driven marketer (29+ years), obsessed with customer loyalty, I help brands make more money from the abundance of their existing customers. Retain the best. Grow the rest. I provide specialist loyalty advice, facilitation and mentoring to deliver thriving customer loyalty programs, retention and relationship marketing programs. Since 2013, I've commissioned, co-authored & authored 16 independent consumer research studies - For Love or Money™ - on customer loyalty &… Show more A data driven marketer (29+ years), obsessed with customer loyalty, I help brands make more money from the abundance of their existing customers. Retain the best. Grow the rest. I provide specialist loyalty advice, facilitation and mentoring to deliver thriving customer loyalty programs, retention and relationship marketing programs. Since 2013, I've commissioned, co-authored & authored 16 independent consumer research studies - For Love or Money™ - on customer loyalty & loyalty programs in Australia & New Zealand. For Love or Money™ 2023 - Australia, 11th edition is now available. Solutions provided: • Leadership alignment - 'what is loyalty?' • 'Do You Really Need A Loyalty Program?' diagnostic defines vision, goals, measures of success • Design a Quality Program Proposition (QPP) with our Four Factor framework • Buying behaviour analytics (past & predictive) + tailored research (next point) • Member & team research (benchmarks from ‘For Love or Money™’ research) • Building program Financial Fitness = profit & loss, cashflow & balance sheet • Proven framework to build loyalty champion teams • Technology requirements specification & vendor selection • Adding partners to a loyalty ecosystem-6 pillar evaluation model • Mentoring for program optimisation Specialist loyalty advisory for brands - Accor Hotels, Advantage Pharmacy Group, Bakers Delight, Bed, Bath 'n Table, Baby Bunting, BeFitFood, BIG4 Holiday Parks, Bonds, Choice Hotels, Click Frenzy, Dulux, Forever New Fashion, G8 Education, MCC, Milwaukee Tools, Middy's, NHP Electronics, Officeworks, RSL VIC, RSEA Safety Stores, Ryobi, Riot Art & Craft, Sheridan, Toyota, Tabcorp, Vicinity Centres, Westpac Group & EZToken Rewards - Australia's first blockchain cryptocurrency rewards program. Speaker on customer loyalty/loyalty programs. Panelist The Loyalty Podcast Specialties: Retention, loyalty & rewards program strategy, design, research (consumer, team, competitor), loyalty program mentoring.

• CEO and Founder - Customer loyalty marketing, loyalty & rewards program strategy, structure, deploy

  • Dec 2007 - Present

  Melbourne Area, Australia - customer loyalty programs and loyalty marketing strategies - marketing that makes price irrelevant - how to move from a product sell to a service utility



Directivity

• Australia
• Advertising Services
• 1 - 100 Employee

• CEO and founder

  • Dec 2007 - Present

  Melbourne, Australia Established in 2007, Directivity has been providing loyalty and customer acquisition strategies and campaign implementation. Some of our clients we have worked with include BlueScope Steel, Pearson, Amcal, Kmart, Chartis Insurance and Quest Serviced Apartments.



Lavender

• United States
• Mental Health Care
• 1 - 100 Employee

• Managing Director - Melbourne

  • Aug 2011 - May 2012

  Melbourne, Australia Set up office and recruited team to work on the new flybuys launch - Australia's largest loyalty program re-launch



In Home Learning

• Canada
• Education
• 1 - 100 Employee

• Director

  • Jun 2005 - Dec 2007

  In my role as director of marketing, I developed all the lead generation activities and call centre appointment setting



Lavender - Direct Marketing Agency

• Associate Director

  • Aug 2003 - Jun 2005

  Whilst at Lavender, a direct marketing agency based in Sydney, Adam assisted the set up of an office in New Zealand to service their clients and build the business. Adam was instrumental in helping thier client Westpac focus on results based direct marketing as well as acquire new business for the agency.



Marketability

• Australia
• Business Consulting and Services
• 1 - 100 Employee

• Strategy

  • 1994 - 2002

  Melbourne, Australia Direct marketing strategy