Overview

We help brands make more profitable revenue from the Loyalty and Joyalty* of existing customers. Retain the best. Grow the rest. We provide specialist customer loyalty strategy, facilitation and mentoring to deliver Customer Loyalty and Joyalty* Programs, customer retention and relationship marketing programs for brands focused on growing the value of their existing customers. Since 2013, we have commissioned 16 independent consumer research studies - For Love or Money™ - on customer loyalty & loyalty programs in Australia & New Zealand. For Love or Money™ 2023 - Australia 11th edition is available now. Services: • Leadership alignment: What is loyalty to your brand? Helping brands define The Loyalty Peak • Do you really need a loyalty program? diagnostic defines vision, goals & measures of success • Design Quality Program Propositions with our Four Factor Framework incl Six Currencies & Joyalty* Moments of Magic • Identifying buying behaviour & value segmentation analysis • Member, non-member & team research (benchmark to For Love or Money™) • Program Financial Fitness: profit & loss, cashflow, balance sheet • Proven process to build a team of loyalty champions • Adding partners to a loyalty program proposition • Technology specification & evaluation • Avoid 13+ program failure factors - 'Risk Mitigation' action plan • Mentoring program optimisation Brands advised: Accor Hotels, Advantage Pharmacy Group, Brand Collective, Bakers Delight, Bed, Bath 'n Table, Baby Bunting, BeFitFood, BIG4 Holiday Parks, Bonds, Choice Hotels, Click Frenzy, Dulux, Forever New Fashion, G8 Education (Childcare Saver), MCC, Middy's, NHP Elec