Experience

Make Shift

• United Kingdom
• Civic & Social Organization
• 1 - 100 Employee

• Head of Membership

  • Nov 2019 - Present



The RSA (Royal Society for the encouragement of Arts, Manufactures and Commerce)

• Head of Fellowship Development

  • Jan 2014 - Nov 2019

  As Head of Fellowship Development, I design and implement the RSA’s member acquisition and new member engagement strategy, as well its membership communications strategy. Leading a small team, I develop strategic partnerships with organisations aligned to the RSA mission to engage new audiences in the RSA’s work, develop content driven stakeholder journeys to convert cold prospects into warm leads, oversee member referral and lapsed win-back campaigns, and manage our digital marketing agencies to reach new member's through paid social activity. Using a psychographic segmentation model which aims to speak to the core values of members I develop communications which deepen a members emotional connection with the RSA.

• Deputy Director of Fellowship (secondment)

  • Jan 2018 - Nov 2018

• Deputy Head of Fellowship Partnerships

  • Sep 2012 - Jan 2014



Royal Society of Biology

• United Kingdom
• Non-profit Organizations
• 1 - 100 Employee

• Marketing Manager

  • Aug 2008 - Sep 2012



Cruse Bereavement Care

• United Kingdom

• Marketing Executive

  • Aug 2006 - Aug 2008



Waterlow Legal & Regulatory Ltd

• Senior Advertising Executive

  • Sep 2003 - Mar 2005