Experience

UCLA Undergraduate Admission

• United States
• Higher Education
• 1 - 100 Employee

• Business Systems Analyst

  • Oct 2022 - Present

  IT & Business Operations Unit IT & Business Operations Unit



GNA (a TRC Company)

• United States
• Environmental Services
• 1 - 100 Employee

• Engagement Marketing Specialist

  • Mar 2020 - Oct 2021

  -Developed content for marketing, communications, and sales emails Set-up and deployed email campaigns using Eloqua CRM software -Thoroughly QA email campaigns for correct creative content, links, and copy -Created testing architecture to A/B and cohort test different audience segments -Acted as main point of contact with clients regarding marketing campaign launches, sustain, and content refreshes -Conducted live webinar sessions using GoToWebinar, Zoom Webinars, and Cvent platforms -Managed webinar registration process and oversaw customer success process before and during the live event -Maintained and updated content for multiple internal and client websites using WordPress platform -Compiled, scheduled and published articles, videos, and webpages to internal and client websites -Compiled KPI reports and conducted strategic analysis of email campaign metrics -Designed emails using Adobe Dreamweaver, Adobe XD, HTML, and CSS -Developed and scheduled daily social media posts for multiple client accounts across several platforms -Managed multiple social media accounts for multiple clients and for GNA's accounts and the ACT News publication account -Performed basic graphic design and maintenance for social media and email graphics Show less



RPA

• United States
• Advertising Services
• 700 & Above Employee

• Project Coordinator

  • Apr 2017 - Jun 2019

  Clients: Arco NW, Arco SW, ampm, La-Z-Boy, LA LGBT Center, Honda National, Honda Regional, Honda Dealers Association, Acura Dealers Association, Acura Regional, Farmers Insurance, New Business PitchingEssential Functions:- Guide completion of print, out-of-home, collateral, broadcast TV, broadcast radio, social video, streaming audio, and digital display projects. - Work closely with Account Managers, Art Directors, Production Artists, Copywriters, Broadcast Producers, Print Producers, Digital Producers, Art Buyers, Product Information Specialists, and Proofreaders to complete project deliverables.- Create production schedules, calendars, and status reports using project management tools for oversight of projects and campaigns.- Create estimates, actualize budgets, manage resources, track project hours for client billing and completed other administrative tasks in support of a project.- Partner with 3rd party vendors to route proofs and samples, manage purchase orders, and reconcile invoices and estimates.- Review work in progress materials for brand accuracy and quality assurance. Facilitate revisions and improvements between project review meetings. - Manage digital, print, and broadcast assets for storage, retrieval and reference by uploading to Microsoft Sharepoint system and by organizing folders and content.- Traffic broadcast, print, and digital ad materials by inputting delivery details and metadata into Mediaocean system. Work with media partners to resolve issues and ensure timely campaign launches.- Support Project Managers in facilitating creative projects from start to finish.-Onboard new team members on RPA process, and status of client work.-Train new project coordinators and interns on project management 101, project management software, file management platforms, billing and estimating process, RPA workflow process, and advertising industry 101s. Show less

• Assistant Media Planner

  • Jun 2016 - Apr 2017

  Clients: La-Z-Boy Furniture, Pivot, LA ClippersIntegrated planning position including work on all media types including digital, print, television and out-of-home. Responsibilities include updating and maintaining media schedules, handling multiple monthly client reports, resolving billing discrepancies, analyzing research, negotiating media buys, keeping abreast of industry trends and assisting in developing media recommendations, and Providing clients specifically with information relating to digital branding and video. Essential Functions:- Reading trades and keeping abreast of new media trends, etc.- Researching, writing and documenting media recommendations- Meeting with media sales representatives- Compiling monthly reports, reviewing syndicated research runs, completing post reports- Buying print, OOH and Interactive media- POVs, client and management requests- Holding internal meetings to review media Show less



UCSB Department of Recreation Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Media Student Manager

  • May 2015 - Jun 2016

  • Directly manage team of driven individuals and delegate tasks appropriately. • Explore opportunities for media innovation, connections, and extension of campaigns across digital, distribution, content, etc. • Monitor research and analysis of team's current marketing strategies to assess value and sustainability. • Responsible for creating and/or leading the creation of content and features that directly increase the readership of GauchosPlay.com, and indirectly, the rating and viewership of the UCSB Department of Recreation, Recreational Sports and programming. Show less



UC Santa Barbara

• Higher Education
• 700 & Above Employee

• Student Notetaker

  • Aug 2013 - Jun 2016

  -Recorded extensive written and typed notes for disabled students -Provided academic assistant for disabled students -Recorded extensive written and typed notes for disabled students -Provided academic assistant for disabled students



Branded Innovation

• United States
• Advertising Services
• 1 - 100 Employee

• Strategic Internet Marketing Intern

  • Jun 2015 - Sep 2015

  -Assisted in driving usage of digital mediums to improve interactions with clients, -Integrated social media into marketing plans and strategies, using Hootsuite to manage Facebook, Google+, Twitter, and other accounts -Wrote blog posts and manages social media interactions with client's customers and audience -Boosted client's website and social media search engine capabilities by creating keyword-rich content that is search-engine friendly, using data analytics to drive traffic to our client's websites and sales funnels -Used specialized SEO software such as Moz, Screaming Frog, Market Samurai, and Hootsuite -Audited clients website to determine optimization for On-page SEO -Performed competitor backlink comparison and analysis -Helped develop Off-page SEO marketing strategy -Used Google SEO tools such as Google Analytics, Adwords, and webmaster tools to perform relevant analysis for clients -Helped to develop and optimize marketing campaigns for a variety of client companies that serve the Central Coast region including Santa Barbara, Goleta, Ventura, Carpenteria, and more Show less



UCSB Recreation

• United States
• Recreational Facilities
• 1 - 100 Employee

• Creative Copywriter

  • Mar 2014 - Apr 2015

  Copywriter for the UCSB Recreational Sports Marketing Team. Part of the Media Department of the team.-Provided brand management of Recreational Sports through implementation of purposeful marketing strategies.-Was responsible for generating the words, slogans, and scripts that accompany marketing visuals.-Provided journalistic writing coverage and news feature articles that targets a student audience of over 22,000 people and thousands more within the Santa Barbara community-Wrote and edited copy material for a quarterly department publication advertising a program that has drawn over 6,000 participants-Wrote copy for marketing campaigns that draws over 7,000 people to certain events-Wrote and edited material for Recreation Department and Rec Sports websites that draws an average of 40,000 visitors every month -Writes template copy to support client communication efforts (copy, slogans, straplines, scripts), oversaw the production phase and presented multiple options to clients.-Communicated with persons outside organization: represented the organization to clients, public, UCSB, and other external sources. This information was exchanged in person, writing, telephone or e-mail.-Worked closely with other departments of the Marketing Team such as the Design Team, Creative Team, and Relations Team. Worked with photographers, videographers, graphic designers, and other staff.-Assisted team with ideas for advertising and promotion, thought up names for campaigns and the slogans that appeared on the advertisements and other promotional material. Show less

• Media Content Coordinator

  • Jun 2014 - Sep 2014

  -Completed and managed marketing-related projects on a regular basis with both creativity and attention to deadlines and budgets -Created and distributed promotional materials that engaged a large, diverse student audience-Maintained and promoted a well-established brand with consistent and compelling campaigns-Created and monitored Social Media posts on Facebook, Twitter, and Instagram reaching hundreds of followers-Ran Social Media campaigns for a large departmental event drawing crowds of over 6,000 attendees-Created and ran Social Media contests designed to draw new users into the Rec Sports sphere of influence and inform them of the organization's programs -Created and monitored Social Media posts advertising outdoor activity and leisure classes that typically draw over 2,000 participants Show less



M

• Technology, Information and Internet

• Marketing Intern

  • Oct 2014 - Jan 2015

  -Managed company’s social media accounts including Facebook, Twitter, Instagram, Youtube, and Google+ -Researched businesses, venues, and schools in the music industry for potential partnership -Researched and develops marketing strategies to increase user base -Researched new music websites and social media forums to expand brand reach into -Communicated with target audience through social media to encourage brand to user interaction -Reached out to potential users, companies, and third parties for recruitment purposes -Represented the brand in online interactions with website users and social media followers Show less



Urban Online Entertainment Media

• Senior Staff Writer

  • Apr 2011 - Dec 2013

  Urban Online Entertainment Media is a new, media firm built on a simple premise: everything is linked. Founded in 2008 by its parent company WorldSims, Urban Online Entertainment continues to push and cover each industry. Computer Hardware Computer Software Computer Overclocking Cyber Security Gaming Wrote articles for online electronics entertainment website - Covered press events, conducted face to face interviews - Took and edited pictures for website - Managed articles and editing formats on Wordpress Show less