Experience

BALA Footwear

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• VP, Brand Communications, Outside Sales

  • Jul 2021 - Present

  Wellness performance shoes for healthcare workers launched by former NIKE executives to support the well-being of nurses. I run public relations and new business development for sales growth and brand awareness. Wellness performance shoes for healthcare workers launched by former NIKE executives to support the well-being of nurses. I run public relations and new business development for sales growth and brand awareness.



MarginEdge

• United States
• Restaurants
• 700 & Above Employee

• VP Public Relations

  • Jul 2021 - Aug 2022

  Consultant role helping to scale this Best of Class SaaS startup build their brand through public relations efforts to increase sales and investor opportunities for the Founders. Included new thought leadership, earned media, outside PR agency management. Consultant role helping to scale this Best of Class SaaS startup build their brand through public relations efforts to increase sales and investor opportunities for the Founders. Included new thought leadership, earned media, outside PR agency management.



CareOregon

• United States
• Insurance
• 700 & Above Employee

• Senior Director of Communications

  • Jul 2018 - Jul 2021

  Oversee internal and external corporate communications and partner communications. CareOregon is the largest medicaid/medicare non profit healthcare organization in the state of Oregon. Providing health plan services, education, community giving and partner engagement support to approximately 450,000 members in accordance with the Oregon Health Plan. Oversee internal and external corporate communications and partner communications. CareOregon is the largest medicaid/medicare non profit healthcare organization in the state of Oregon. Providing health plan services, education, community giving and partner engagement support to approximately 450,000 members in accordance with the Oregon Health Plan.



BlueCart

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• VP Brand Marketing Communications

  • Mar 2016 - Jul 2018

  Ran B2B marketing and public relations campaigns to build global brand awareness, demand generation and marketing qualified leads down the funnel. BlueCart’s SaaS mobile and web products disrupted the order management process for the hospitality industry. Managed and vetted new marketing team to generate marketing content, product messaging and CTA’s for email campaigns, blogs, social media, case studies, press releases events, eBooks, video, awards, product reviews, working closely with engineering and sales as part of the executive team. Ran annual marketing plan, budget and outside agencies. 28% increase in web traffic from persona messaging, 10% increase in blog traffic and email campaigns, 100% increase in social media traffic, 50% increase in media coverage.



Sync Interactive Agency

• Portland, Oregon Area

• VP, Brand Marketing and Communications

  • Jun 2013 - Feb 2016

  Responsible for building this digital marketing agency brand and driving sales growth. Developed and executed all marketing and sales campaigns and media relations Reported to the CEO. Responsible for building this digital marketing agency brand and driving sales growth. Developed and executed all marketing and sales campaigns and media relations Reported to the CEO.



McClenahan Bruer (McBru)

• United States
• Advertising Services

• Director Public Relations and Business Development

  • Dec 2012 - Jul 2013

  Part of the executive team for this veteran B2B marketing and PR agency working with clients exclusively in the technology sector. Drove all internal branding,marketing and public relations efforts to drive awareness. Generated new client development and interest from start - ups to Fortune 500 corporations worldwide. Part of the executive team for this veteran B2B marketing and PR agency working with clients exclusively in the technology sector. Drove all internal branding,marketing and public relations efforts to drive awareness. Generated new client development and interest from start - ups to Fortune 500 corporations worldwide.



Connective DX (now Concentrix Catalyst)

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Senior Director Brand

  • Feb 2010 - Nov 2012

  Agency offering digitial and mobile services to marketers in all business sectors such as OHSU, Wells Fargo, ZipCars and Columbia Sportswear. Led national public relations and marketing efforts to build brand awareness and sales. Agency offering digitial and mobile services to marketers in all business sectors such as OHSU, Wells Fargo, ZipCars and Columbia Sportswear. Led national public relations and marketing efforts to build brand awareness and sales.



GreenPrint Technologies

• United States
• Software Development
• 1 - 100 Employee

• Senior Director Brand PR and Sales

  • Aug 2006 - Mar 2012

  Instrumental in crafting an eco - software brand from the ground up. Spearheaded new business development such as XEROX and Walmart, corporate partnership such as American Forests and Friends of Trees, ran global event management and media relations. Single- handedly secured coverage in the Wall Street Journal, NY Times, CNN, NBC, INC. magazine, Business Week, PC World, Gartner Group, Fast Company. Built industry analyst relations receiving Gartner Group - "Top Emerging Technologies" award and received a finalist nomination "PR Professional of the Year" award from the PRSA in New York City.



McAfee

• United States
• Computer and Network Security
• 700 & Above Employee

• Marketing and Communications Manager

  • 1998 - 2001

  Ran customer relations programs for Fortune 500 customers across 14 product lines. Ran customer relations programs for Fortune 500 customers across 14 product lines.



Trend Micro

• Japan
• Software Development
• 700 & Above Employee

• Channel Marketing Manager

  • 1997 - 1998

  Built channels/reseller program from the ground up for the US sector. Managed advertising, events, PR, marketing with distributors and developed reseller marketing collateral. Built channels/reseller program from the ground up for the US sector. Managed advertising, events, PR, marketing with distributors and developed reseller marketing collateral.



CA Technologies

• United States
• Software Development
• 700 & Above Employee

• Marketing Account Manager

  • 1994 - 1997

  Accountable for 100 vendor product lines through distribution channel "DistribuPro." Ran trade shows, marketing programs, events, advertising. Accountable for 100 vendor product lines through distribution channel "DistribuPro." Ran trade shows, marketing programs, events, advertising.