Edina Ferrao

E-commerce Co-ordinator at Housenama
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Contact Information
us****@****om
(386) 825-5501
Location
Mumbai, Maharashtra, India, IN

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Credentials

  • Google Analytics for Beginners
    Google Digital Academy (Skillshop)
  • The Fundamentals of Digital Marketing from Google Digital Unlock
    Google Digital Academy (Skillshop)

Experience

  • Housenama
    • India
    • Furniture
    • 1 - 100 Employee
    • E-commerce Co-ordinator
      • Mar 2021 - Present

      Housenama.com is a D2C operation exclusively selling designer name plates and door signs across India. Currently, coordinating on the brand building and development process. Website Development & Product Cataloguing: - Managing the backend processes with Shopify and Shiprocket. - Catalogue Management, finalising Photos for Products & Marketing, Content enrichment, Pricing, Promotions, Online Sales and Product Listing - Coordinating with the content writers for product description - Periodic consumer behavior analysis – Understanding Industry trends - Curating on designs from Indian & International artists Website Sales Promotions & Marketing: - Influencer Campaigns - Selecting and coordinating with the agency to complete successful campaigns. - To manage website promotion activities and weekly homepage refreshers - Coordinate with designers to create monthly social media posts. Day to Day Sales & Operations: - Creating monthly MIS reports - Coordinating with the supply chain vendors & front end operations for last mile delivery - Coordinating and reviewing customer feedback and, addressing any service issues with the internal teams. - Coordinating with the Preview team and Vendors to work on the custom order requests. Show less

  • MRM
    • United States
    • Advertising Services
    • 700 & Above Employee
    • Client Servicing
      • Oct 2019 - Feb 2021

      Worked as the Account Executive for MRM McCann (Digital). Clients - Mastercard India | AGS HP Fastlane. Coordinating with clients, client's regional team, Influencer and Marketing Agencies, and the internal team on the digital collaterals. Worked on multiple campaigns to launch new products like Soft POS, ZOHO, Staywiththegood influencer campaign with IndusInd Bank, Celebrationtobantahai with Citi Bank, Brand promotion during India vs Australia matches and the Australian Open, etc. I was provided with an opportunity to stay up-to-date with the current social media trends, learn from the experts and was given the opportunity to directly coordinate with the client's international team members. Show less

  • TBWA\India
    • India
    • Advertising Services
    • 100 - 200 Employee
    • Client Servicing
      • May 2019 - Oct 2019

      Primarily coordinating with the internal teams for all marketing collaterals for JSW Paints and other clients on ad hoc basis. Coordinated with the client on various marketing collaterals for JSW Paints and with the internal team, copy team, design team for artwork releases Handled jobs from the initial brief stage till the artwork release Worked on print ads, 5 language translations of product information materials, product packaging, invites, monograph, etc Primarily coordinating with the internal teams for all marketing collaterals for JSW Paints and other clients on ad hoc basis. Coordinated with the client on various marketing collaterals for JSW Paints and with the internal team, copy team, design team for artwork releases Handled jobs from the initial brief stage till the artwork release Worked on print ads, 5 language translations of product information materials, product packaging, invites, monograph, etc

  • Engrave
    • India
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Seller Onboarding and Marketing
      • Jun 2016 - May 2019

      Engrave.in, an online marketplace which brings together artists and artisans from across the country by providing them a platform to sell unique handcrafted products. I have handled multiple verticals of the business with active contributions in business development, expanding platform catalog, managing onboarding team, overseeing logistics, curating vendors and creating seasonal marketing campaigns. Adept with social media and digital tools, and excellent coordination and communication skills, I would love to explore new opportunities and would be interested to learn and grow. Show less

Education

  • SIES College of Commerce & Economics
    Graduate, Bachelor in Management Studies
    2013 - 2016
  • Wilson College
    H.S.C, Arts
    2011 - 2013
  • St. Agnes High School
    S.S.C, A

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