Welcome to the home of Disruption. What is the size of an agency? Is it the size of its people? Or the size of its business? Is it the size of its network? Or the size of its parking lot? What if it was the size of its hunger? The kind of hunger that coaches want their players to have. The hunger that knows the taste of winning and the sting of loss. The sort of hunger that chases down conventions. And wrecks them. The kind of hunger that says “Good isn’t enough. Try awesome.” That makes you give up large chunks of your life. For that morsel of a simple idea. We are TBWA\ India. And this is a good time to be us. For we are very hungry.
