Experience

Brompton Bicycle

• United Kingdom
• Manufacturing
• 300 - 400 Employee

• APAC Marketing Manager

  • Jan 2022 - Present



Wearnes Automotive Pte. Ltd.

• Singapore
• Automotive
• 100 - 200 Employee

• Marketing Manager, Jaguar Land Rover

  • May 2020 - Jan 2022

  Develops marketing campaigns for Jaguar and Land Rover Singapore

• Marketing Manager, Land Rover

  • Jan 2018 - May 2020

  Develops marketing campaigns for Land Rover Singapore

• Assistant Marketing Manager, Land Rover

  • Dec 2015 - Dec 2017

  Develops marketing campaigns for Land Rover Singapore



Singapore Post

• Singapore
• Transportation, Logistics, Supply Chain and Storage
• 500 - 600 Employee

• Marketing Manager

  • Dec 2012 - Nov 2015

  In charge of B2B and B2C marketing for mail delivery solutions, partnerships and channels and mobile application. Develops integrated marketing campaigns to reach out to target audience. Prepares and manages marketing budget. Organises trade events including DMrocket launch event reaching out to top marketers and agencies, appreciation and awards dinner for channel partners. In charge of B2B and B2C marketing for mail delivery solutions, partnerships and channels and mobile application. Develops integrated marketing campaigns to reach out to target audience. Prepares and manages marketing budget. Organises trade events including DMrocket launch event reaching out to top marketers and agencies, appreciation and awards dinner for channel partners.



SK Jewellery Group Limited

• Singapore
• Retail
• 1 - 100 Employee

• Assistant Brand Manager, Soo Kee Jewellery

  • Oct 2011 - Dec 2012

  Promotes Soo Kee Jewellery brand in Singapore through integrated marketing campaign and public relations. Prepares and manages marketing budget. Oversees development of web content for sookeejewellery.com and photoshoot and production of print ad and TV commercial. Creates content including copywriting, grow and maintain fan base on Soo Kee Jewellery facebook fan page.

• Assistant Brand Manager, Love & Co. Pte Ltd

  • Mar 2011 - Mar 2012

  Promotes Love & Co. brand in Singapore and Malaysia through integrated marketing campaign and public relations. Prepares and manages marketing budget. Determines and maintains the Brand Identity guideline in preparation for franchising. Oversees development of web content for love-and-co.com. Develops CRM program to maintain and expand customer base. Creates content including copywriting, grow and maintain fan base on Love & Co. facebook fan page.

• Assistant Brand Manager, SK Jewellery Pte Ltd

  • Dec 2009 - Feb 2011

  Promotes SK Jewellery brand in Singapore, Malaysia and China through integrated marketing campaign and public relations. Prepares and manages marketing budget. Oversees development of web content and overseas photoshoot and production of print ad campaign.



Tan Chong Motor Sales Pte Ltd

• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Assistant Manager

  • Jan 2008 - Dec 2009

  Develops brand strategy and sets action plans to adhere to Nissan’s guidelines for business operations and ensures action plans are fulfilled. Ensures dealers and branches fulfil the requirements of Nissan’s Retail Visual Identity

• Marketing Executive

  • Oct 2004 - Dec 2007

  Promotes Nissan brand in Singapore through integrated marketing campaign and public relations. Organises and conducts Brand Training for authorized dealers to ensure brand and visual identity are consistent in all consumers' touchpoints. Oversees development of web content for Nissan.com.sgand production of radio and television commercials. Liaises with Nissan Motor Co., Ltd personnel for marketing-related activities. Writes and prepares press releases, pitches stories to media and liaises with journalists for media event and test drives Show less