Experience

Eaton Workshop

• United States
• Hospitality
• 1 - 100 Employee

• Director of Global Communications

  • Mar 2022 - Present

  Working directly with Eaton's Founder & Chair, I oversee all PR teams working with Eaton properties and Workshop, as well as spearheading the company's local and global communications strategy and goals. Working directly with Eaton's Founder & Chair, I oversee all PR teams working with Eaton properties and Workshop, as well as spearheading the company's local and global communications strategy and goals.



Enrich HK

• Hong Kong
• Non-profit Organizations
• 1 - 100 Employee

• Communications Consultant

  • Apr 2022 - Present

  I'm proud to act as a communications consultant for Enrich — the leading Hong Kong charity promoting the economic empowerment of migrant domestic workers.I work with the NGO's leadership team to help spread the news of their wonderful work. I'm proud to act as a communications consultant for Enrich — the leading Hong Kong charity promoting the economic empowerment of migrant domestic workers.I work with the NGO's leadership team to help spread the news of their wonderful work.



Amara Communications

• Hong Kong
• Public Relations and Communications Services
• 1 - 100 Employee

• Managing Director

  • May 2016 - Present

  Founded in 2016, Amara Communications is an award-winning full-service communications and branding consultancy. Whether in print, broadcast or social spaces, we work with our clients to understand their needs, and achieve unparalleled international brand awareness.Our client experience includes Reebok, Omorovicza Luxury Skincare, Saicho Sparkling Tea, Bremont Watches, Rosewood Hotels, Ovolo Hotels, Buddy Bites Dog Food, Red Sauce Hospitality, Shore Hospitality and more.We provide pro bono public relations services to Impact HK, a non-profit organisation that works with those experiencing homelessness.



Black Sheep Restaurants

• Hong Kong
• Hospitality
• 100 - 200 Employee

• Communications

  • Mar 2015 - Jul 2016

  Managed multi-language marketing, public relations and brand culture for a leading international hospitality groupCore responsibilities included creating, managing and executing the master marketing calendar for both local, regional and international outreach, creating and executing creative campaigns across traditional, digital and social media platforms, securing brand partnerships, managing media events, fostering media relations and providing media training for key personalitiesBrand culture - defined and cascaded group valuesCreated and executed profitable group concierge serviceCreated and executed group corporate social responsibility programmeDeveloped an SEO strategy to drastically improve the brand’s visibility



Sinclair Comms

• Hong Kong
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Director

  • Feb 2014 - Mar 2015

  Managed accounts including three leading Hong Kong hospitality groups (Black Sheep Restaurants, Pirata Group and Group) as well Singapore Airlines Formula One Singapore Grand Prix and Art CentralWorked with international affiliates to roll out comprehensive campaigns in a variety of regionsCore responsibilities included creating and executing comprehensive public relations campaigns, securing brand partnerships, managing media events, fostering media relations and C-suite media training



English Schools Foundation

• Hong Kong
• Education Administration Programs
• 500 - 600 Employee

• Communications Manager

  • Oct 2012 - Feb 2015

  Ran internal and external communications across traditional, digital and social platforms Acted as media liaison and crisis management officer in relation to a controversial decant strategy in negotiation with the Hong Kong GovernmentsManaged community outreachCreated and managed internal and community events including charitable events with notable personalitiesCopy edited all website content and managed creation and publication of all printed collaterals including annual reports, year books, charitable books, newsletters and official communication with parents



Golin

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Director - Celebrity Endorsement and Talent Aquisition

  • Jan 2010 - Jul 2012

  Joined the company as a staff-writer – copyediting and copywriting of internal and client content across a variety of industries Provided training and leadership for regional teams Traveled regionally and internationally to provide media training and act as a media liaison for international hotel brands such as the Marriott International, Mandarin Oriental Hotel Group, Banyan Tree and Galaxy Entertainment GroupFounded the Talent Management & Celebrity Endorsement division, working with luxury brands to secure ambassadorships/endorsement contracts with high profile personalities including Kevin Spacey.



Wellesley

• Hong Kong
• Staffing and Recruiting
• 1 - 100 Employee

• Associate

  • Sep 2009 - Jan 2010



Capital People

• Hong Kong
• Staffing and Recruiting
• 1 - 100 Employee

• Associate

  • Sep 2007 - Sep 2009



Wiggin Publications (now Purple PR)

• Account Executive

  • May 2006 - Sep 2007