Shanna Johnson

National Manager, Digital Content at American Lung Association
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Contact Information
us****@****om
(386) 825-5501
Languages
  • English Native or bilingual proficiency
  • Chinese Limited working proficiency
  • Italian Elementary proficiency

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Bio

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Experience

    • Non-profit Organization Management
    • 500 - 600 Employee
    • National Manager, Digital Content
      • Sep 2022 - Present

    • National Specialist, Digital Content
      • Jan 2020 - Present

      • Provide CMS support to the field, such as training media staff on use of new CMS and pulling submission reports at request• Copyedit and proofread blogs, internal and external emails, social content and web page updates • Lead and complete content updates and QA before date of launch for special reports• Manage shared submission postings and workflow by providing reports for Patient Engagement team• Manage digital strategy tickets in TeamSupport by assessing and assigning them to team members • Provide CMS feedback and works with the web development team to enhance the functionality and usability of CMS• Lead and complete content updates before date of launch for special reports• Contributes to blog writing • Update metadata and keywords for SEO in CMS • Research and implements new ways to improve processes

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Assistant Editor
      • Mar 2019 - Dec 2019

      • Contributed feature and essay length articles to the print magazine that sparked online debate and community involvement• Ensured grammatical accuracy through copyediting and proofreading every article to go to print• Generated buzzworthy content for print that led to mentions in publications like the New York Times.• Commissioned articles from freelance writers and edited their pieces for print and web• Generated SEO friendly headlines and content that led to most shares and view in the website's history• Increased subscriptions through eye-catching house advertisements• Increased reader engagement through the creation of monthly surveys

    • Editorial Assistant
      • Aug 2016 - Mar 2019

      • Ensured accuracy of content through thorough fact checking of all material for print and web• Maintained contact with publishers who participated in advertising• Developed new organizational systems for staff, including new ways to track editorial trends and streamlined editorial calendars• Managed the schedule of the managing editor as well as other senior editors• Managed payment of freelancers• Ensured print budget was maintained through solid communication with accounting and the creation of monthly issue reports for each print issue• Managed office upkeep and through supply inventory management• Managed administration for surveys posted to the web, including tracking results and analyzing data for publication

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Intern
      • Jan 2016 - May 2016

      Attended editorial meetings and assisted with administrative duties. Wrote monthly for the online blog, producing the most shared online content the magazine had seen, wrote an editor’s note for an upcoming issue and fact checked articles written by contributing writers. Additionally, gathered tweets ands news stories for the “Tastes” section. Attended editorial meetings and assisted with administrative duties. Wrote monthly for the online blog, producing the most shared online content the magazine had seen, wrote an editor’s note for an upcoming issue and fact checked articles written by contributing writers. Additionally, gathered tweets ands news stories for the “Tastes” section.

    • Orientation Leader
      • May 2015 - Jan 2016

      Acclimated 85 first-year students and guests to Loyola University Chicago throughout 14 programs by mentoring small groups, facilitating connections and assisting with class registration; connecting to campus resources, and introducing to campus traditions and Jesuit values Acclimated 85 first-year students and guests to Loyola University Chicago throughout 14 programs by mentoring small groups, facilitating connections and assisting with class registration; connecting to campus resources, and introducing to campus traditions and Jesuit values

    • United States
    • Museums, Historical Sites, and Zoos
    • 1 - 100 Employee
    • Oral History Intern
      • Feb 2015 - Apr 2015

      Transcribing and editing interviews with veterans and creating short biographies from the information received from the interviews. Transcribing and editing interviews with veterans and creating short biographies from the information received from the interviews.

    • Spain
    • Retail
    • 700 & Above Employee
    • Sales Associate/ Cashier
      • May 2014 - Aug 2014

      Keep the sales floor looking neat and organized, help customers with finding clothing as well as with fit and style needs. Cashiered customers who were ready to purchase, opened and closed the registers and the store. Assisted with pricing of new shipment as well as the installation of the new clothes within the store. Keep the sales floor looking neat and organized, help customers with finding clothing as well as with fit and style needs. Cashiered customers who were ready to purchase, opened and closed the registers and the store. Assisted with pricing of new shipment as well as the installation of the new clothes within the store.

    • Gallery Manager
      • Oct 2013 - Jan 2014

      Ensure the security of the art work by watching over guests and helping them with any questions as they perused the galleries. In addition, I greeted guests at the front desk and cashiered any purchases they made at the gift shop. Ensure the security of the art work by watching over guests and helping them with any questions as they perused the galleries. In addition, I greeted guests at the front desk and cashiered any purchases they made at the gift shop.

    • Restaurants
    • 100 - 200 Employee
    • Hostess/Cashier
      • Apr 2013 - Aug 2013

      I sat guests as they came into the restaurant, cashiered their orders when they were done eating, and baked pies, muffins, breads and other baked goods as needed. I sat guests as they came into the restaurant, cashiered their orders when they were done eating, and baked pies, muffins, breads and other baked goods as needed.

    • United States
    • Insurance
    • 700 & Above Employee
    • Telemarketer
      • Feb 2013 - Apr 2013

      Called potential clients of State Farm to help them receive better insurance rates. Called potential clients of State Farm to help them receive better insurance rates.

Education

  • Loyola University of Chicago
    Bachelor of Arts (B.A.), Journalism, Art History
    2012 - 2016
  • Neuqua Valley High School
    2008 - 2012

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