Experience

IAB UK

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Head Of Marketing

  • Dec 2018 - Present

  London, United Kingdom IAB UK is the industry body for digital advertising, representing over 1,200 of the UK's leading brands, media owners, technology providers and agencies. As Head of Marketing my role is to tackle and address the big issues, highlight what works to celebrate digital, and look to the future to help businesses prepare.



Pride in London

• United Kingdom
• Non-profit Organizations
• 1 - 100 Employee

• Director of Marketing (Voluntary)

  • Jan 2019 - Mar 2021

  London, United Kingdom A member of the Pride in London Board, my voluntary role as Director of Marketing involved leading the creation and delivery of campaigns to reflect the diversity of all of London's LGBTQ communities and building the reputation and relevance of Pride in London on a national and international scale. I led a team of awesome volunteers across Campaigns, Brand, Digital, Design and Media to develop insight-led strategy and support Pride in London's broad offering including Festival, Unity Fund… Show more A member of the Pride in London Board, my voluntary role as Director of Marketing involved leading the creation and delivery of campaigns to reflect the diversity of all of London's LGBTQ communities and building the reputation and relevance of Pride in London on a national and international scale. I led a team of awesome volunteers across Campaigns, Brand, Digital, Design and Media to develop insight-led strategy and support Pride in London's broad offering including Festival, Unity Fund, Pride's Got Talent, fundraising products & volunteer engagement.

• Head of Brand (Voluntary)

  • Jan 2018 - Jan 2019

  London, United Kingdom



Radiocentre

• United Kingdom
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Head Of Marketing

  • Jan 2016 - Nov 2018

  London, United Kingdom Radiocentre’s role is to keep radio front of mind as a media channel for advertisers and planners. I did this through raising the profile of radio’s effectiveness, most notably our major ad campaign with agency Lucky Generals targeting top CMOs. The campaign generated huge fame for radio and for Radiocentre within the advertising and marketing industry, and won a Bronze Cannes Lion. I worked on partnerships with Campaign, Media Week Awards, Media360 and the IPA Effectiveness Awards to… Show more Radiocentre’s role is to keep radio front of mind as a media channel for advertisers and planners. I did this through raising the profile of radio’s effectiveness, most notably our major ad campaign with agency Lucky Generals targeting top CMOs. The campaign generated huge fame for radio and for Radiocentre within the advertising and marketing industry, and won a Bronze Cannes Lion. I worked on partnerships with Campaign, Media Week Awards, Media360 and the IPA Effectiveness Awards to maximise our reach. I had responsibility for all of Radiocentre’s channels and events including trade conferences, government events & awards. I sat on the Commercial Board of Radiocentre. Show less



Radioplayer

• United Kingdom
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Head Of Marketing

  • Jan 2016 - Nov 2018

  London, United Kingdom As part of my role with Radiocentre, I was also responsible for the brand management and all marketing campaigns for the radio-listening platform Radioplayer, a joint venture between commercial radio and the BBC. I led the project to rebrand Radioplayer globally, consulting with stakeholders from partner countries.



Transport for London

• United Kingdom
• Non-profit Organizations
• 700 & Above Employee

• Marketing and Communications Manager (London Underground)

  • Jul 2015 - Jan 2016

  London, United Kingdom I was responsible for the delivery of Marketing Communications activities for London Underground. This includes leading an ‘Integrated Team’ of stakeholders from across the business, line management, managing budgets exceeding £3m, managing agencies M&C Saatchi and MEC London, and delivering through-the-line, multi-channel marketing campaigns.



Cancer Research UK (CRUK)

• United Kingdom
• Non-profit Organizations
• 700 & Above Employee

• Marketing Manager, Stand Up To Cancer

  • Apr 2013 - Jul 2015

  london, united kingdom I had responsibility for delivering key elements of the Stand Up To Cancer cross-channel marketing campaign. The campaign piloted in 2012 and in 2014 I was part of a team delivering ‘year one’ which raised over £15m to beat cancer sooner. Responsibilities: • Full delivery of the campaign, as brand guardian and point of contact for all things Stand Up To Cancer. • Responsible for creative development across campaign and brand development. • Stakeholder management, including… Show more I had responsibility for delivering key elements of the Stand Up To Cancer cross-channel marketing campaign. The campaign piloted in 2012 and in 2014 I was part of a team delivering ‘year one’ which raised over £15m to beat cancer sooner. Responsibilities: • Full delivery of the campaign, as brand guardian and point of contact for all things Stand Up To Cancer. • Responsible for creative development across campaign and brand development. • Stakeholder management, including corporate and delivery partners, agencies and internal teams. • Media briefing to deliver a mass, national through-the-line campaign. • Content creation, managing photo shoots with talent, briefing animations and film to support the ‘story’ and working with producers to create engaging, informative content. • Stakeholder working group lead of non-core marketing teams: digital, social media, national and regional PR, health information, patient liaison, supporter services and fundraising. • Digital marketing, including website creation and CMS management, PPC delivery, SEO, and responsibility for innovating digital to keep the brand ahead of the competition. • Meet a broad range of KPIs including Achievements: • Establishing ‘Stand Up To Cancer’ as an annual campaign in the UK, driving awareness from 24% to 53% and meeting extremely tough first-year targets. • Delivering a website involving a huge number of stakeholders with conversion above benchmarks. • Supporting and briefing teams delivering over 3,000 pieces of media coverage, 11.8m social media engagements (including multiple trending topics) and driving over 1m in web traffic in three months. • Meeting brand KPIs to bring the SU2C brand closer to Cancer Research UK and Channel 4. • Driving innovation and bringing in additional income by spotting opportunities and turning round work streams to very short deadlines. Show less



Eyestrings Theatre Company

• Producer

  • Jan 2012 - Dec 2013

  London, United Kingdom Producer with responsibllity for governance, marketing, fundraising, strategy planning, venue liaison, relationship management, budgets and cash flow.



Comic Relief

• Fundraising
• 100 - 200 Employee

• Fundraising Officer, Marketing

  • Oct 2012 - Apr 2013

  Vauxhall, London Over two contracts I have worked for Comic Relief marketing the Red Nose Day 2011 and 2013 and Sport Relief 2012 campaigns. These campaigns have received record-breaking income, constantly increasing levels of engagement and awareness, and improved brand perceptions. Between the two roles, I led on advertising, print management, market research, inbound fundraising communications, online fundraising, public fundraising account management and cohesive external messaging. Some key… Show more Over two contracts I have worked for Comic Relief marketing the Red Nose Day 2011 and 2013 and Sport Relief 2012 campaigns. These campaigns have received record-breaking income, constantly increasing levels of engagement and awareness, and improved brand perceptions. Between the two roles, I led on advertising, print management, market research, inbound fundraising communications, online fundraising, public fundraising account management and cohesive external messaging. Some key achievements are: • Briefing and entirely managing the organisation’s most successful fundraising kit, in ROI terms. • Briefing and content managing a fundraising site which gave public fundraisers a much improved number of tools in a more vibrant, dynamic and creative way, with proven results. • Delivering a market research strategy for Red Nose Day 2011 and working with external agencies to deliver findings and insights which vastly affected the strategy for 2013. • Using a £40k advertising budget to ‘blag’ £1.9m worth of advertising space, by building and maintaining relationships with media owners. • Managing a team of enquiries assistants to promptly, effectively and efficiently respond to over 2,500 public fundraising enquiries. • Building partnerships and relationships with a huge number of internal and external stakeholders, including high-potential fundraisers in organisations, media owners, sponsors and corporate partners, and market research agencies. Show less



Arts Council England

• United Kingdom
• Non-profit Organization Management
• 500 - 600 Employee

• Area Senior Marketing Officer, Vision 2012

  • Jan 2012 - Sep 2012

  Westminster, London Working with LOCOG, the Greater London Authority, the British Council and over 40 arts organisations across London I am responsible for marketing Arts Council England's investment in the Cultural Olympiad and London 2012 Festival. I deliver a London-focused marketing campaign in line with a national strategy. To achieve this I have written and delivered a regional strategy which promotes engagement and attendance of projects, helps Londoners and tourists alike navigate the cultural… Show more Working with LOCOG, the Greater London Authority, the British Council and over 40 arts organisations across London I am responsible for marketing Arts Council England's investment in the Cultural Olympiad and London 2012 Festival. I deliver a London-focused marketing campaign in line with a national strategy. To achieve this I have written and delivered a regional strategy which promotes engagement and attendance of projects, helps Londoners and tourists alike navigate the cultural opportunities in London, and ensures a solid evaluation and legacy from Arts Council’s investment. Tactically, I have project managed and delivered nine regional Cultural Olympiad brochures, working with over 200 delivery partners and arts organisation, briefing and liaising with a design agency; I have highlighted priority projects and acted as a consultant to ensure their individuals marketing needs have been met, supporting where necessary; monitoring funding recipients’ branding to ensure both London 2012 and Arts Council England’s brand guidelines were met where appropriate; single-handedly organising a 2012 press event which was attended by 40 arts organisation and over 50 members of the press; regularly deputising for the Marketing and Communications manager at London 2012 stakeholder meetings and launch events. I am on a fixed-term contract with Arts Council England until September 2012 although an earlier finish date can be negotiated. Show less



Iris Theatre

• United Kingdom
• Entertainment
• 1 - 100 Employee

• Producer, OperaTwelve

  • Mar 2011 - Mar 2012

  London, United Kingdom



Comic Relief

• Fundraising
• 100 - 200 Employee

• Marketing Officer

  • Nov 2010 - Dec 2011

  Vauxhall, London Working on the £106million raising Red Nose Day 2011 and record-breaking Sport Relief 2012 campaigns, I helped communicate and implement marketing strategies across all channels working in four key areas: advertising, printed materials, market research and messaging. Advertising: I briefed the campaign advertising for Red Nose Day and Sport Relief, ensuring that creatives were inspired and informed with full audience insights, requirements and clear communication points. I also planned,… Show more Working on the £106million raising Red Nose Day 2011 and record-breaking Sport Relief 2012 campaigns, I helped communicate and implement marketing strategies across all channels working in four key areas: advertising, printed materials, market research and messaging. Advertising: I briefed the campaign advertising for Red Nose Day and Sport Relief, ensuring that creatives were inspired and informed with full audience insights, requirements and clear communication points. I also planned, bought and negotiated media space in order to ensure the messaging of our campaigns was spread as widely as possible. This involved managing relationships with a huge number of stakeholders and external companies across a broad range of management levels. For red Nose Day I used a £40k advertising budget to ‘blag’ £1.9m worth of advertising space. For Sport Relief, I managed the advertising budget of £300k. Printed Materials: I briefed all printed materials including fundraising kits, promotional materials, direct mailings and printed donation mechanics. Again, this involved a great deal of audience understanding and insight, strategic and tactical planning as well as data analysis and CRM management. I also tracked orders and used projections to plan for all eventualities with print management. I managed the print budget of £200k annually. Market Research: I worked with qualitative and quantitative agencies to put advertising, print, website, emails and all aspects of Comic Relief campaigns into research to take constant learnings and insights from our activities. This involved a great deal of relationship management and expectation management. I managed the market research budget of £60k annually. Messaging: I was responsible for ensuring coherent and cohesive campaign messaging across the organisation, briefing and communicating the 'songsheet' to which everyone referred when taking any external messaging. Show less



Birmingham Royal Ballet

• Marketing Officer

  • May 2009 - Nov 2010



Birmingham Hippodrome

• United Kingdom
• Entertainment Providers
• 1 - 100 Employee

• Systems/Ticketing Officer

  • Oct 2004 - May 2009

  Birmingham, United Kingdom



Global

• United Kingdom
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Production, Graham Torrington's Late Night Love

  • Sep 2007 - Jun 2008

  Birmingham, United Kingdom