Experience

Daugherty Water for Food Global Institute at the University of Nebraska

• United States
• Higher Education
• 1 - 100 Employee

• Head of Special Projects

  • Jan 2021 - Present

  Lincoln, Nebraska, United States Manage special communication projects and provide consulting for the Daughtery Water for Food Global Institute at the University of Nebraska.

• Director of Public Relations and Communications

  • Sep 2014 - Jan 2021

  Lincoln, Nebraska Developed and implemented strategic communications to achieve the Daugherty Water for Food Global Institute's mission and goals. Responsible for messaging and content development across all media to stakeholders at the local, regional, national and international levels. The Daugherty Water for Food Institute at the University of Nebraska was founded in 2010 to address the global challenge of achieving food security with less pressure on water resources through improved management of… Show more Developed and implemented strategic communications to achieve the Daugherty Water for Food Global Institute's mission and goals. Responsible for messaging and content development across all media to stakeholders at the local, regional, national and international levels. The Daugherty Water for Food Institute at the University of Nebraska was founded in 2010 to address the global challenge of achieving food security with less pressure on water resources through improved management of water in agricultural and food systems. We are committed to ensuring a water and food secure world without compromising the use of water for other human and environmental needs. Our approach is to extend the University of Nebraska’s expertise through strong partnerships with other universities and public and private sector organizations. Together we are developing research, education and engagement programs in a focused effort to increase food security while ensuring the sustainability of water resources and agricultural systems. We work locally and internationally, bridging the water and agriculture communities and the worlds of small- and large-holder farmers to deliver innovative solutions to this complex global challenge. Our vision is of a food and water secure world, where global food security is ensured without compromising the use of water to meet other pressing human and environmental needs. Our mission is to have a lasting and significant impact on achieving more food security using less water by conducting scientific and policy research, using the results to inform policy and advise policy makers, and educating the next generation of water and food security leaders. Learn more at http://waterforfood.nebraska.edu/



Nebraska Wesleyan University

• United States
• Higher Education
• 300 - 400 Employee

• Adjunct Instructor

  • Aug 2018 - Dec 2021

  Lincoln, Nebraska Area Adjunct instructor for communications courses for undergraduate students at Nebraska Wesleyan University. Sharing real-world professional experience, lessons from guest speakers, and delivering critical core objectives through online and in-person lesson plans. Part-time position in addition to full-time work at the Daugherty Water for Food Global Institute at the University of Nebraska.



Madonna Rehabilitation Hospitals

• United States
• Hospitals and Health Care
• 500 - 600 Employee

• Director of Strategic Planning and Marketing

  • Feb 2007 - Sep 2014

  Lincoln, Nebraska Area Directed and developed strategic marketing planning to achieve hospital goals. Supervised a staff of four in the Marketing and Public Relations Department. Responsible for marketing all Madonna business lines: the rehabilitation hospital, long term care, outpatient, foundation, research institute, a fitness facility and spa. Worked with internal staff and an ad agency to produce and place regional advertising. Planned and executed annual patient awards event, including video production… Show more Directed and developed strategic marketing planning to achieve hospital goals. Supervised a staff of four in the Marketing and Public Relations Department. Responsible for marketing all Madonna business lines: the rehabilitation hospital, long term care, outpatient, foundation, research institute, a fitness facility and spa. Worked with internal staff and an ad agency to produce and place regional advertising. Planned and executed annual patient awards event, including video production featuring Madonna patients. Managed all aspects of Madonna Rehabilitation Hospital branding. Show less



Nebraska Hospital Association

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Senior Director of Communication

  • May 2000 - Feb 2007

  Lincoln, Nebraska Area Directed and supervised the communication and education functions for the association. Duties included managing four department employees, as well as performing the communications and public relations responsibilities for the association. Supervised the planning and implementation of educational programs for the association’s hospital members, including Advocacy Day, Mid-Year Meeting and Annual Convention. Wrote press releases, news articles, speeches, position papers and presentations… Show more Directed and supervised the communication and education functions for the association. Duties included managing four department employees, as well as performing the communications and public relations responsibilities for the association. Supervised the planning and implementation of educational programs for the association’s hospital members, including Advocacy Day, Mid-Year Meeting and Annual Convention. Wrote press releases, news articles, speeches, position papers and presentations. Developed sponsorships and affiliate memberships to increase revenue. Served on the Nebraska Bioterrorism Advisory Committee and the Governor’s Pandemic Influenza Committee. Show less



Molly's Irish Imports

• Owner, President

  • Sep 2002 - Sep 2005

  Lincoln, Nebraska Area Launched a retail business selling Irish jewelry, woolens, books, music, foods and gifts through an Internet website, onsite retail location and at special events. Produced a successful Internet retail site, including website development, order processing, and promotion. Established a clientele base through monthly email newsletters, customer referrals and special events. Successfully and profitably closed the business due to time constraints.



U.S. Central Credit Union

• Communications Manager

  • Mar 1998 - Dec 1999

  Overland Park, KS Managed the public relations and corporate communication activities for the nation’s largest credit union facility, a $30 billion institution. Wrote, edited and produced the annual report, weekly online newsletter, reports, brochures, Web pages, press releases, and other promotional materials. Created press releases and developed media relations. Wrote speeches and created presentations for the president and senior managers. Contributed to the department strategic and communication plans… Show more Managed the public relations and corporate communication activities for the nation’s largest credit union facility, a $30 billion institution. Wrote, edited and produced the annual report, weekly online newsletter, reports, brochures, Web pages, press releases, and other promotional materials. Created press releases and developed media relations. Wrote speeches and created presentations for the president and senior managers. Contributed to the department strategic and communication plans. Worked with webmaster and graphic designer to create persuasive, attention-gaining online and print advertising campaigns. Supervised and directed projects for the Web copywriter. Assisted in the planning and production of special events. Show less



Union Bank and Trust Co.

• Trust Marketing Officer

  • Mar 1996 - Dec 1997

  Lincoln, Nebraska Area Acquired new clients and expanded business from existing clients in Union Bank’s Short Term Federal Investment Trust. Collaborated with student loan marketing officers to create and implement marketing strategies, increasing Union Bank’s share in the national student loan market.

• Marketing Officer

  • Aug 1993 - Mar 1996

  Lincoln, Nebraska Area Created, implemented and supervised all retail bank marketing activities. Established marketing department budget and approved marketing expenditures. Assisted department heads with annual and special event marketing planning. Supervised staff of three. Conducted quarterly sales meetings and telemarketing training. Chaired the annual United Way/CHAD corporate campaign.Participated in bank administration and communication committees.



National Bank of Commerce

• Banking
• 100 - 200 Employee

• Marketing Officer

  • Jun 1992 - Jul 1993

  Lincoln, Nebraska Area Developed marketing strategy plans, participated in new product research and development. Successfully created customized training programs for customer service and consultative sales involving video script writing, recruiting actors, supervising production, creating facilitator and student manuals, and personally conducting the training programs to over 600 employees of NBC and affiliated banks across Nebraska. Changed internal bank signage to meet ADA requirements. Presented seminar on… Show more Developed marketing strategy plans, participated in new product research and development. Successfully created customized training programs for customer service and consultative sales involving video script writing, recruiting actors, supervising production, creating facilitator and student manuals, and personally conducting the training programs to over 600 employees of NBC and affiliated banks across Nebraska. Changed internal bank signage to meet ADA requirements. Presented seminar on assisting customers with disabilities.

• Training and Public Relations Coordinator

  • Sep 1990 - Jun 1992

  Lincoln, Nebraska Area Facilitated service and sales training. Developed and implemented marketing plans for new branch openings. Chaired the company contributions committee, allocating more than $1 million to charities. Represented the bank and recruited employees for community functions. Managed mystery shopping and employee education programs. Promoted after 21 months. Increased percentage of employees receiving mystery shopping evaluations from 65% to 95%. Helped increase cross-sell ratios and mystery shopping… Show more Facilitated service and sales training. Developed and implemented marketing plans for new branch openings. Chaired the company contributions committee, allocating more than $1 million to charities. Represented the bank and recruited employees for community functions. Managed mystery shopping and employee education programs. Promoted after 21 months. Increased percentage of employees receiving mystery shopping evaluations from 65% to 95%. Helped increase cross-sell ratios and mystery shopping scores with training and recognition program. Enhanced NBC’s visibility in the community through leadership in several civic groups.

• Personal Banker

  • Mar 1990 - Sep 1990

  Lincoln, Nebraska Area Opened new accounts. Provided basic financial consultation and resolved customer problems. Earned statewide top cross-sell ratios three out of six months. Promoted to training/PR coordinator after six months.



Coca-Cola USA

• Territory Manager

  • May 1988 - Sep 1989

  Lincoln, Nebraska Area Marketed Coca-Cola fountain products in a territory covering portions of Nebraska, South Dakota, and Iowa. Coordinated fountain installations with eight Coca-Cola bottling companies. Planned promotional events and conducted basic sales training to route drivers. Won top sales awards in two regional contests.