Experience

Shadowboxer

• Australia
• Business Consulting and Services
• 1 - 100 Employee

• Strategy Director, Partner US

  • Nov 2020 - Present

  Product, business and brand strategist for pre- and seed-stage ventures in US & Australia. At Shadowboxer, I've led research, strategy development, validation, product design and development, recruitment and capital raises for a number of startups - many who continue to scale today, and a select few that have achieved significant exits. Today, I head up our San Francisco studio, predominantly building B2B SaaS ventures alongside their founding teams. Product, business and brand strategist for pre- and seed-stage ventures in US & Australia. At Shadowboxer, I've led research, strategy development, validation, product design and development, recruitment and capital raises for a number of startups - many who continue to scale today, and a select few that have achieved significant exits. Today, I head up our San Francisco studio, predominantly building B2B SaaS ventures alongside their founding teams.



Cellular Agriculture Australia

• Australia
• Biotechnology
• 1 - 100 Employee

• Director, Strategy

  • Aug 2020 - Jan 2022

  I helped form the foundational organisational strategy for CAA which continues to be executed upon and developed further to this day. I helped form the foundational organisational strategy for CAA which continues to be executed upon and developed further to this day.



Clemenger BBDO

• Australia
• Advertising Services
• 100 - 200 Employee

• Planner

  • Apr 2019 - Nov 2020

  At Clemenger BBDO, Australia's most awarded creative agency, I led brand, marketing and CX strategies for Ford, BMW, National Australia Bank, Telstra (Belong), SEEK and others alongside a team of talented creatives, data analysts, creative technologists and suits. At Clemenger BBDO, Australia's most awarded creative agency, I led brand, marketing and CX strategies for Ford, BMW, National Australia Bank, Telstra (Belong), SEEK and others alongside a team of talented creatives, data analysts, creative technologists and suits.



Isobar

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Strategist / PM

  • Jul 2017 - Apr 2019

  During my time at Isobar, I worked across a number of brands including ANZ, PayPal and General Motors - for whom I worked closely with our data analysists and econometricians to plan, scope, pitch, and setup data warehousing as a global first proof-of-concept project for GM, paving the way for analytics using machine learning that unearthed critical new insight to GM's omni-channel CX. During my time at Isobar, I worked across a number of brands including ANZ, PayPal and General Motors - for whom I worked closely with our data analysists and econometricians to plan, scope, pitch, and setup data warehousing as a global first proof-of-concept project for GM, paving the way for analytics using machine learning that unearthed critical new insight to GM's omni-channel CX.



Hardhat

• Australia
• Advertising Services
• 1 - 100 Employee

• Strategist / PM

  • Apr 2013 - Jul 2017



Kogan.com

• Australia
• Retail
• 100 - 200 Employee

• Marketing Graduate, Sales Rep

  • May 2011 - Dec 2013

  Employee #12 at Kogan.com supporting marketing, sales & customer experience. By the time I finished university and decided to start my career in advertising, Kogan had scaled from 12 employees working out of the upper story of a townhouse in Melbourne to 300+ and one of Australia's most successful underdog stories, paving the way for eCommerce in the country. Employee #12 at Kogan.com supporting marketing, sales & customer experience. By the time I finished university and decided to start my career in advertising, Kogan had scaled from 12 employees working out of the upper story of a townhouse in Melbourne to 300+ and one of Australia's most successful underdog stories, paving the way for eCommerce in the country.