Experience

Minnwest Bank

• United States
• Banking
• 100 - 200 Employee

• Director of Marketing and Product Strategy

  • Jul 2022 - Present



City of Rosemount

• United States
• Government Administration
• 1 - 100 Employee

• Vice Chair, Port Authority

  • Apr 2023 - Present

  Rosemount, Minnesota, United States

• Port Authority Commissioner

  • Feb 2023 - Present

  Rosemount, Minnesota, United States

• City Council Member

  • Feb 2023 - Present

  Rosemount, Minnesota, United States



Minnesota Valley Transit Authority

• United States
• Transportation/Trucking/Railroad
• 1 - 100 Employee

• Alternate Commissioner (Rosemount representative)

  • Mar 2023 - Present

  Burnsville, Minnesota, United States



Bremer Bank

• United States
• Banking
• 700 & Above Employee

• Vice President, Digital Marketing

  • Aug 2018 - Jun 2022

  Greater Minneapolis-St. Paul Area Champion adoption of marketing technology platforms for the department and the company. Implement adoption of new social media strategy and oversee daily content activity. Promote brand and customer experience through design and development efforts on Bremer.com. Selected for Bremer Leadership Academy.

• Marketing Program Manager

  • Jul 2014 - Aug 2018

  Marketing leader on critical enterprise projects, including major consumer-facing system upgrades, core system conversion, bank acquisition, and new website and CMS. Change management communications – Assessed client change impact across core system conversion and bank acquisition onboarding projects. Led development of client-facing change management materials and legally-required notifications. Served in post-implementation war rooms, managing high priority enterprise response… Show more Marketing leader on critical enterprise projects, including major consumer-facing system upgrades, core system conversion, bank acquisition, and new website and CMS. Change management communications – Assessed client change impact across core system conversion and bank acquisition onboarding projects. Led development of client-facing change management materials and legally-required notifications. Served in post-implementation war rooms, managing high priority enterprise response, resource allocation and deployment of communication remedies. Marketing project management – Strong writing, proofreading and eye for design from ground-up or for revision. Successful implementations across collateral material, direct marketing campaigns, coordinated outbound calling and change management scripts and product documentation. Campaign analysis – Prepare campaign strategy briefs and oversee development of creative materials. Analyze client data to test client segments and psychographic groups against campaign goals and prepare internal presentations to report on campaign results. Savvy technology user – Lead internal efforts to adopt new marketing tools, including Sitecore wCMS (web content management system), Oracle Marketing Cloud (Eloqua), FIS Marketing Suite (Business Objects), Google Analytics, Google AdWords and Google Tag Manager. Recognized by peers – Recognized by colleagues with Best of Bremer nominations (2013, 2014, 2015) and by senior management with Best of Bremer Award (2015).

• E-Commerce and Direct Marketing Manager

  • Jul 2012 - Jul 2014

  Change management communications – Assessed client change impact across core system conversion and bank acquisition onboarding projects. Led development of client-facing change management materials and legally-required notifications. Served in post-implementation war rooms, managing high priority enterprise response, resource allocation and deployment of communication remedies.

• Direct Marketing Manager

  • Jul 2010 - Jul 2012

  Led all enterprise direct-to-consumer marketing programs. Promoted to oversee e-commerce efforts. Campaign analysis – Prepare campaign strategy briefs and oversee development of creative materials. Analyze client data to test client segments and psychographic groups against campaign goals and prepare internal presentations to report on campaign results. Marketing project management – Strong writing, proofreading and eye for design from ground-up or for revision. Successful… Show more Led all enterprise direct-to-consumer marketing programs. Promoted to oversee e-commerce efforts. Campaign analysis – Prepare campaign strategy briefs and oversee development of creative materials. Analyze client data to test client segments and psychographic groups against campaign goals and prepare internal presentations to report on campaign results. Marketing project management – Strong writing, proofreading and eye for design from ground-up or for revision. Successful implementations across collateral material, direct marketing campaigns, coordinated outbound calling and change management scripts and product documentation.



Wells Fargo

• United States
• Financial Services
• 700 & Above Employee

• Marketing Program Manager

  • Aug 2005 - Jul 2010

  Marketing manager overseeing the planning, budgeting and execution of all marketing activities promoting the Corporate Institutional Group (CIG) business unit and relocation & employee benefit mortgage programs. Recognized by peers and managers with a Wells Fargo Service Excellence Award (2007). • Program management – Analyzed available data to maximize campaign effectiveness for driving consumer leads and funded volume goals. Supported the business in achieving 130% of goal. Used direct… Show more Marketing manager overseeing the planning, budgeting and execution of all marketing activities promoting the Corporate Institutional Group (CIG) business unit and relocation & employee benefit mortgage programs. Recognized by peers and managers with a Wells Fargo Service Excellence Award (2007). • Program management – Analyzed available data to maximize campaign effectiveness for driving consumer leads and funded volume goals. Supported the business in achieving 130% of goal. Used direct marketing and sales tools to grow business partner adoption of corporate mortgage programs by 15%. • Sales training – Developed monthly mortgage training materials for bank staff. Converted from paper-based to electronic materials, reducing time-to-market and expense. • Budget-minded marketer – Worked closely with creative team to assure consistent, branded messages to consumers and Fortune 500 business clients. Developed campaigns to corporate employee audiences with a focus on electronic channels, managing expenses within budget despite 25% reduction in spend allocation. • Department leader – Maintained close working relationships with internal managers, peers and resources in a matrix environment, and indirectly managed 2-3 marketing colleagues. Show less



Honeywell Federal Credit Union

• Director of Marketing

  • 2002 - 2005

  Leader of Marketing department responsible for credit union branding, website development, data analysis, budgeting and staff management. • Website management – Launched a new website and rebranding effort, achieving 18% increase in monthly unique visitors, 55% increase in monthly site visits and 33% increase in repeat visitorship. Received multiple industry awards for the website re-design, including Diamond Award of Merit (CUNA Marketing & Business Development Council) and Gold Award… Show more Leader of Marketing department responsible for credit union branding, website development, data analysis, budgeting and staff management. • Website management – Launched a new website and rebranding effort, achieving 18% increase in monthly unique visitors, 55% increase in monthly site visits and 33% increase in repeat visitorship. Received multiple industry awards for the website re-design, including Diamond Award of Merit (CUNA Marketing & Business Development Council) and Gold Award (Marketing Association of Credit Unions). • Campaign management and oversight – Analyzed member data using available analytical tools and segmented audiences for campaign treatment. Oversaw the development of all enterprise branded materials and received the Bronze Award for branding from the Marketing Association of Credit Unions in 2003. • Organizational leader – Managed a team of a marketing coordinator and five call center representatives. Served on ALCO (Assets & Liabilities Committee), ensuring the financial health of the credit union and setting national deposit rates. Show less



BMO U.S.

• United States
• Banking
• 700 & Above Employee

• Product Marketing Manager

  • Aug 1999 - May 2002

  Product manager of retail bank products. Performed competitive analysis, profitability calculation and new product recommendations in addition to product-level campaigns and household analysis. • Product management – Recommended and successfully launched new consumer DDA product set to attract high-value households. Led cross-functional efforts to migrate grandfathered accounts to current products. • Data analysis – Used Harland Touche/Max$ell MCIF system to produced reports on sales… Show more Product manager of retail bank products. Performed competitive analysis, profitability calculation and new product recommendations in addition to product-level campaigns and household analysis. • Product management – Recommended and successfully launched new consumer DDA product set to attract high-value households. Led cross-functional efforts to migrate grandfathered accounts to current products. • Data analysis – Used Harland Touche/Max$ell MCIF system to produced reports on sales activity and promotion ROI. Served as a member of Pricing Committee, setting bank-wide deposit rates. • Website development – Launched the company’s first-ever website, recognized with the Marquis Award from Minnesota Bank Marketing Association for Best Website in 2001. Show less



Wells Fargo

• United States
• Financial Services
• 700 & Above Employee

• Product Manager

  • May 1998 - Jul 1999

  Managed credit card “convenience check” campaign programs to spur card usage and profitable balance growth, including balance transfer and general usage promotions. Recognized by peers and managers with a Wells Fargo Team Excellence Award in 1999.



The Ertl Company

• Marketing Associate

  • 1997 - 1998