Chad T.
Brand Partnerships & Content Director at The Sporting News- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
James Peel
Chad has been instrumental in the re positioning of Perform's Australian business across the last 2 years. Through a unique understanding of brand partnerships & more importantly what the value proposition is for clients, he's brokered flagship activations locally with the likes of Swatch, Adidas & Nike. A creative & lateral thinker, I wouldn't hesitate in recommending Chad
LinkedIn User
I worked with Chad and the team at Perform Media in 2018 to bring to life the Coors/NBA partnership. We worked together on developing a comprehensive digital package that included a consumer experience to the NBA All Star weekend in LA. Chad helped manage the execution with us and together we were able to achieve some great results for the Coors brand (improving brand health dramatically amongst 18-34yo males during the campaign period).
James Peel
Chad has been instrumental in the re positioning of Perform's Australian business across the last 2 years. Through a unique understanding of brand partnerships & more importantly what the value proposition is for clients, he's brokered flagship activations locally with the likes of Swatch, Adidas & Nike. A creative & lateral thinker, I wouldn't hesitate in recommending Chad
LinkedIn User
I worked with Chad and the team at Perform Media in 2018 to bring to life the Coors/NBA partnership. We worked together on developing a comprehensive digital package that included a consumer experience to the NBA All Star weekend in LA. Chad helped manage the execution with us and together we were able to achieve some great results for the Coors brand (improving brand health dramatically amongst 18-34yo males during the campaign period).
James Peel
Chad has been instrumental in the re positioning of Perform's Australian business across the last 2 years. Through a unique understanding of brand partnerships & more importantly what the value proposition is for clients, he's brokered flagship activations locally with the likes of Swatch, Adidas & Nike. A creative & lateral thinker, I wouldn't hesitate in recommending Chad
LinkedIn User
I worked with Chad and the team at Perform Media in 2018 to bring to life the Coors/NBA partnership. We worked together on developing a comprehensive digital package that included a consumer experience to the NBA All Star weekend in LA. Chad helped manage the execution with us and together we were able to achieve some great results for the Coors brand (improving brand health dramatically amongst 18-34yo males during the campaign period).
James Peel
Chad has been instrumental in the re positioning of Perform's Australian business across the last 2 years. Through a unique understanding of brand partnerships & more importantly what the value proposition is for clients, he's brokered flagship activations locally with the likes of Swatch, Adidas & Nike. A creative & lateral thinker, I wouldn't hesitate in recommending Chad
LinkedIn User
I worked with Chad and the team at Perform Media in 2018 to bring to life the Coors/NBA partnership. We worked together on developing a comprehensive digital package that included a consumer experience to the NBA All Star weekend in LA. Chad helped manage the execution with us and together we were able to achieve some great results for the Coors brand (improving brand health dramatically amongst 18-34yo males during the campaign period).
Experience
-
The Sporting News
-
United States
-
Technology, Information and Internet
-
1 - 100 Employee
-
Brand Partnerships & Content Director
-
Jan 2021 - Present
-
-
-
DAZN
-
United Kingdom
-
Spectator Sports
-
700 & Above Employee
-
Brand & Partnerships Director
-
Sep 2017 - Dec 2020
Working directly with sports governing bodies, brands and agencies. SUPERCARS | RUGBY AUSTRALIA | NBA | NFL UNILEVER | SWATCH | COORS | ADIDAS | EA GAMES Content strategy, social strategy, content distribution, production, brand integration, digital display and video advertising, programmatic, influencer and talent management and negotiation, proposal and tender writing. Multi market sales and pipeline management, CRM. Working directly with sports governing bodies, brands and agencies. SUPERCARS | RUGBY AUSTRALIA | NBA | NFL UNILEVER | SWATCH | COORS | ADIDAS | EA GAMES Content strategy, social strategy, content distribution, production, brand integration, digital display and video advertising, programmatic, influencer and talent management and negotiation, proposal and tender writing. Multi market sales and pipeline management, CRM.
-
-
-
-
Football & Content Sales Manager
-
Feb 2015 - Aug 2017
CALTEX | NAB | TAB | PS4 | NIKE | FFA | A-LEAGUE Content & Media Sales - agencies and direct. FFA Partner management across digital channels. Tech B2B video player sales to media publishers CALTEX | NAB | TAB | PS4 | NIKE | FFA | A-LEAGUE Content & Media Sales - agencies and direct. FFA Partner management across digital channels. Tech B2B video player sales to media publishers
-
-
-
-
Assoc Director Business Development - Automotive and Finance
-
Aug 2013 - Feb 2015
TOYOTA | KIA | HYUNDAI | MACQUARIE BANK | iSELECTDeveloping and delivering bespoke market research solutions, SAAS and marketing effectiveness consulting to Automotive, Finance and the Travel/Accommodation industries. Supporting marketing, brand, consumer insight teams and media teams to help them develop better and clearly defined marketing strategies, minimise media wastage and maximise marketing effectiveness.
-
-
Business Development - Media & Cross Platform
-
Jul 2011 - Sep 2013
SBS | NETWORK TEN | NINEMSN | YOUTUBE | DENTSUIn my Business Development role I have helped online publishers and media owners better understand their audience, fragmentation and how they can better position themselves to market and maximise revenues. I have helped networks and agencies prove the effectiveness of online and cross media campaigns and helped them communicate results back to key stake holders, this includes; brand effectiveness, audience validation and multi-screen campaigns proving cost efficiencies, impact and effective reach. I have developed a strong network across Media, Advertising and Agencies professionals, positioning Nielsen as a thought leader in consumer intelligence. I am responsible for pipeline development, forecasting and have a strong track record of achieving targets. Specialties:Media and Marketing effectiveness ConsultingConsumer and Audience Research and methodologiesMaximising revenue and positioning in market Strong presentation skills
-
-
-
Nielsen Online
-
Market Research
-
1 - 100 Employee
-
Account Manager (online publisher, agencies and networks)
-
Nov 2007 - Aug 2011
In my Account Management role I developed and maintained strong lasting relationships with a select group of Online publishers, agencies and networks.Publisher clients included Ninemsn, Google, ABC, Optus and SBS, during this time I assisted publishers in understanding their online audience, engagement and demographic skews, the effectiveness of campaigns across their assets and managed the successful delivery of bespoke research projects including; audience profiling and segmentation, audience reach extension across the multi screen, and the successful integration and training of new Nielsen research tools. I assisted agency clients understand online audience measurement, methodologies and supported in the education and training process during the roll out of the Nielsen Hybrid audience measurement service - this was at the appointment of the IAB naming Nielsen as preferred supplier of online audience. I oversaw and assisted with the successful deployment of numerous online brand effectiveness campaigns including delivery.Highlights and specialties; - Managed the successful renewal of a key account for a term of 5 years- Become preferred research provider for bespoke projects and consumer intelligence - 98% renewal record of accounts through strong account management and developing trusted business relationships
-
-
Account Executive
-
Nov 2006 - Oct 2007
-
-
-
-
Client Service Executive
-
Nov 2005 - Oct 2006
technical reporting and servicing for clients using Nielsen web analytic and market reporting tools technical reporting and servicing for clients using Nielsen web analytic and market reporting tools
-
-
-
-
Production Coordinator
-
Feb 2004 - Nov 2005
-
-
Education
-
2001 - 2004
Western Sydney University
BA Communications, Major Advertising -
2008 - 2008
AFA Ad School
e Marketing Strategy, e Marketing Strategy -
-
Westfields
Community
