Experience

Mommy Poppins

• Online Media
• 1 - 100 Employee

• Advertising Sales & Ad Operations

  • May 2016 - Present

  remote Assumed the additional role of overseeing a team of ad operations and sales professionals including sales support, start to finish workflow development, documentation and training, inventory management, forecasting and avails, product packaging and pricing, RFP assistance, campaign management/trafficking/optimization/reporting/billing, and troubleshooting. • Developed and implemented a system to manage sales workflow resulting in reduced errors, increased revenue retention, automated… Show more Assumed the additional role of overseeing a team of ad operations and sales professionals including sales support, start to finish workflow development, documentation and training, inventory management, forecasting and avails, product packaging and pricing, RFP assistance, campaign management/trafficking/optimization/reporting/billing, and troubleshooting. • Developed and implemented a system to manage sales workflow resulting in reduced errors, increased revenue retention, automated solutions and reduced workload on sales and operations. • Overhauled the CRM system and integrated Zoho Books to improve sales workflow, invoicing and A/R process. • Grew operations team organically from 3 part-time to a full support team allowing the sales team to be more efficient and increase sales. Improved morale and retention of the sales and operations team. • Developed and maintained all documentation for the team including, but not limited to rate sheets, creative specifications, marketing stats, marketing materials, product guidelines, etc.

• Ad Operations Manager

  • Aug 2014 - May 2016

  remote Managed all display advertising including inventory management, forecasting, trafficking, optimization, reporting, and troubleshooting.



MediaMinders

• Media Production
• 1 - 100 Employee

• Ad Operations Solutions

  • May 2008 - Present

  Manage a team of online advertising traffickers for short term and contract positions. Skilled in DFP/DFA/DSM, Salesforce Order Management system.



WorldNow

• United States
• Software Development
• 1 - 100 Employee

• Director National Advertising Operations

  • May 2012 - Dec 2014

  Long Island City, NY Managed the National Ad Operations team. Successfully led several system transitions/migrations for the company as subject matter expert in ad serving (DFP legacy to Premium), order management systems (Operative to AdBook) and programmatic vendors (Admeld to PubMatic). Defined operational requirements, evaluated vendors and developed project plans for each migration. Managed all stages of the migration to minimize impact to the team. • Exceeded department revenue goals every quarter with… Show more Managed the National Ad Operations team. Successfully led several system transitions/migrations for the company as subject matter expert in ad serving (DFP legacy to Premium), order management systems (Operative to AdBook) and programmatic vendors (Admeld to PubMatic). Defined operational requirements, evaluated vendors and developed project plans for each migration. Managed all stages of the migration to minimize impact to the team. • Exceeded department revenue goals every quarter with double digit revenue growth year over year.

• Sr. Ad Operations Manager

  • Jun 2010 - Apr 2012

  Manage the National Sales Ad Operations team, supporting online advertising monetization of WorldNow's ad network * Establish business requirements for scalable executions of new business developments * Implement process guidelines for operational readiness to streamline sales opportunities. * Establish performance metrics to measure progress against key business and operational goals.



Glam Media

• United States
• Technology, Information and Internet

• Campaign Manager/Trafficker

  • May 2008 - Jul 2010

  Review and traffic client insertion Orders, QA and traffic creatives, monitor delivery, optimize for performance, and provide reporting and analysis. Provide these services as an off-site independent contractor, thus saving the company typical employee expenses. • Drive client satisfaction through accurate trafficking and performance. • Ensure that maximum revenue is retained, as well as partnering with sales representatives and clients to increase renewal rates and advertising… Show more Review and traffic client insertion Orders, QA and traffic creatives, monitor delivery, optimize for performance, and provide reporting and analysis. Provide these services as an off-site independent contractor, thus saving the company typical employee expenses. • Drive client satisfaction through accurate trafficking and performance. • Ensure that maximum revenue is retained, as well as partnering with sales representatives and clients to increase renewal rates and advertising spend. • Monitor tracking, delivery, and campaign performance on a regular basis to meet client goals. • Proactively investigate issues (delivery discrepancies, billing disputes, technical issues, etc.) with clients, agencies, third-party platforms, and/or internal parties and provide resolutions to these issues. Show less



CNNMoney.com

• Campaign Management Assistant

  • Oct 2008 - Dec 2008

  Completed 3 month contract as in independent off-site contractor to assist the campaign management team with 4th quarter peak activity. *Ensured timely launch of campaigns and improved overall team performance through management of status report. *Provided reporting and assisted with trafficking and creative review as needed. *Worked directly with advertisers/media designers to collect creative and resolve issues.



AOL, LLC

• Senior Inventory Planner

  • Jul 2001 - Dec 2007

  Created and managed online advertising inventory assets for over 20 brands. Developed and maintained sales opportunities for the online advertising assets through collaboration with sales teams and online brands such as People.com, EW.com, Weblogs Inc., TMZ.com, TheWB.com, MovieFone, AOL Black Voices and AOL Latino. • Enabled sales teams to close deals with advertisers including custom solutions and high profile campaigns (Academy Awards, Emmys, and Golden Globes) by assessing… Show more Created and managed online advertising inventory assets for over 20 brands. Developed and maintained sales opportunities for the online advertising assets through collaboration with sales teams and online brands such as People.com, EW.com, Weblogs Inc., TMZ.com, TheWB.com, MovieFone, AOL Black Voices and AOL Latino. • Enabled sales teams to close deals with advertisers including custom solutions and high profile campaigns (Academy Awards, Emmys, and Golden Globes) by assessing requirements with stakeholders, preparing advertising inventory and sales products and articulating implementation process and status to cross functional teams. • Ensured campaigns performed as contracted by reviewing campaign trafficking settings as well as technical, inventory and packaging issues. • Prevented loss of revenue during restructuring of a brand’s inventory by leading a matrixed team to successfully migrate the advertisers’ assets without campaign disruption. • Prepared and implemented new brands onto the DART systems by assessing existing brand advertising functionality and sales strategy through to creation of ad inventory and sales products on the DART systems. Show less



AOL

• Broadcast Media Production and Distribution

• Advertising Reporting Manager

  • Oct 2000 - Jun 2001

  Recruited, hired, trained and led team of 10 analysts responsible for monthly advertising reports. Built, managed and maintained comprehensive metrics reports. • Improved operational efficiency by developing automated scalable processes with finance, client services, and delivery teams. • Increased clients supported by 250% and number of monthly report outputs by 325% in less than a year. • Improved client satisfaction by developing a Post Campaign Evaluation report. • Won the… Show more Recruited, hired, trained and led team of 10 analysts responsible for monthly advertising reports. Built, managed and maintained comprehensive metrics reports. • Improved operational efficiency by developing automated scalable processes with finance, client services, and delivery teams. • Increased clients supported by 250% and number of monthly report outputs by 325% in less than a year. • Improved client satisfaction by developing a Post Campaign Evaluation report. • Won the employee of the quarter award. Show less