Team Lead

• Dec 2021 - Present

Social Media Director for Creative Led Business

• Jul 2021 - Present

Client Portfolio includes: - IMI Entertainment - Devon Cafe (Sydney, Brisbane, Jakarta) - Dopa Milk Bar - Bloomingales Luxury Lifestyle Store - Messiah Music Studios - Chrissy Mae Valentine - No Ordinary Love (K-Drama Series funded by Screen Australia) - Harvey Galleries - The Art of Dr Seuss - SKII Music - SLAK Flowers Client Portfolio includes: - IMI Entertainment - Devon Cafe (Sydney, Brisbane, Jakarta) - Dopa Milk Bar - Bloomingales Luxury Lifestyle Store - Messiah Music Studios - Chrissy Mae Valentine - No Ordinary Love (K-Drama Series funded by Screen Australia) - Harvey Galleries - The Art of Dr Seuss - SKII Music - SLAK Flowers

Marketing Associate

• Sep 2021 - Present

Highlighting the importance of Asian representation in media - Volunteer Role Highlighting the importance of Asian representation in media - Volunteer Role

General Manager Marketing

• Mar 2020 - Jul 2021

Marketing Manager

• Nov 2019 - Mar 2020

- Lead marketing for IMI - an entertainment and creative platform celebrating local talent and artists. IMI is a startup company with 3 creative divisions IMI Dance, IMI Visuals and IMIX (music).- Bringing in best practices, processes and efficiency to IMI's approach to social media. - Producing video content for YouTube (IMI Dance Studio), Instagram (@imidance) and Tiktok (@imidanceofficial) - Responsible for growing IMI's social footprint from 500K - 550K+ YouTube subscribers, 17K-21K Instagram followers and 80K TikTok followers from scratch.- Developing and implementing social media strategy- Development of an ongoing content calendar to ensure a constant supply of relevant content across our channels, with a key focus on Instagram and Tiktok.- Managing a talented team of choreographers (10), videographers and editors (4) and administration staff (2) and taking pride in delivering excellence in service to a student base of over 800 and growing. - Create and develop owned and earned campaigns to promote local events and international guest artists - Event management and organisation- Hiring talent

Media Specialist

• Sep 2018 - Nov 2019

• Developed agency's digital offering in collaboration with the Media Director and Head of Media and Partnerships • Project management • Managed the day to day relationships with media partners eg. 7,9, 10, SBS. • Lead supplier rate negotiations for media, tech and data • Provide supplier and data education for internal teams • Educate sales and buying teams on cross channel landscape including TV, Audio, Video, Native, Social and Display • Review and improve agency processes including the adoption of new tech Clients available upon request

Social Executive

• Jan 2018 - Sep 2018

• Creating and finding content and partnerships opportunities for existing clients • Pitching for new content and partnerships opportunities • Managing talent/talent agencies to create branded social content for influencer campaigns, activations and amplification • Planning paid, owned and earned social strategies across FB, Instagram, Snapchat, LinkedIn, YouTube • Developing media plans, buying media, reporting and optimisation • Social lead across NSW Government (Health, Education, Industry, Justice), Pharmacare (Nature's Way and Bioglan), Mirvac, Church and Dwight, Danone *Maxus merged and restructured as Wavemaker in January 2018

Digital Executive

• Aug 2014 - Dec 2017

• Provided direct support to the Head of Digital in developing social product for the Agency (2+ years) • This included assisting in presentations to various clients CMO's and Heads of Marketing eg Hungry Jacks, Jetstar, Jeep, Visit Canberra • Assisting in developing the agency’s social listening and social analytics product (eg Social Studio, Social Bakers) • Digital planning and buying across across Danone Nutricia & Diary, Visit Canberra, Church and Dwight (Dencorub, Batiste, Nair, Curash) and property developers Mirvac (performance marketing)