Zoot was a strategic design office working on communication, interaction and service design projects. Zoot was acquired by Making Waves (now NOA Ignite) in 2012. Our approach is holistic, one that builds upon an understanding of our customers needs and challenges. We call it design thinking. Zoot often plays an active role in the development of its customers' businesses, as apposed to a more passive role in which we are given fixed design tasks, like designing a business card or a web banner. You could say that we work in a strategic way, one that fuses our creativity and business instincts to achieve engaging and profitable results.
