During covid we pivoted from making hats to supply our loyal clients with bespoke clothing as no events requiring headwear. Our international clients love our designs in British wool cashmere lace and tweeds. Hatshop.co.U.K. Goes live on September 1st 2021 to supply all our headwear products. Yvette Jelfs will be the best of British design couture in clothing. Using local family run micro factories for knitwear in Hawick each season will have a limited run of Crown logo jumpers scarves and hats. Using the finest fabrics worldwide for couture and the best quality of local craftsmanship in homeware. Unique and desired by all our business has always been a sustainable one using only natural fabrics such a cotton wool cashmere in hats clothes and home wear. All feathers are sourced locally we have providence in all we make. Hand made silk and cotton roses cotton petersham s adorn felt or straw hats. A circular economy has always been provided in our couture wear - some vintage and antique fabrics used along side new ones to create bespoke pieces. Giving to charities since 1980s and gaining the reputation we have our last hat sold for 302.000.00 RMB for a children’s inclusion charity in China. Some of our best clients are based in China who visit the workrooms in the Scottish Borders when possible and stay with us for a mini couture fitting holiday. Our clients are our best marketing tool and post their Yvette Jelfs purchases on Chinese socail media. In 2020 we did a zoom call for the ladies of the Chinese Embassy in London which was shown on cctv and cnn on British etiquette. Yvette was the presenter for fashion in the BBC for over 10 years. She and Jeff Banks set up fashion on the field a place for everyone to be a model for the day. A great fan of Ru Paul’s drag race we make for every gender. Passionate about her work and helping others and taking on a young team to learn the skills to continue the business along with her 2 daughters.
