Overview

Transformation is a matter of survival As per published reports, 52 percent of companies in Fortune 500 list in 2000 are no longer in operation. At Y&A Transformation we believe transformation begins with each of us and big changes happen when we do small things. Simply put transformation is building the ability and culture to look beyond the legacy #BestPractices to pave the way for #NextPractices through more agile, collaborative, innovative and adaptive methods of doing business. Changing customer relationship benchmarks, forcing transformation Data and analytics programs are becoming mission-critical throughout the entire business. Social media is influencing elections and even bring down nations. Customers are becoming more fickle, private labels are on the rise. Distribution models are changing and to top it all, customers are more empowered. They enjoy rich, seamless experiences throughout their daily lives. They demand it across the device and channel of their choosing and at their time. Digital is revolutionizing the way businesses operate, forcing transformation Businesses kept evolving from single to multi to cross to omni channels. The independent platforms built to service that “want” did not take into account the customer mobility and dynamism “need” into consideration. As a result there’s zero personalization. Sales, Marketing and CRM stay as separate functions in many organizations. Customer Centricity has become another department. Almost 95% of customer acquisition on digital is attributable to paid efforts, completely contrary to the potential of “testimonial economy” We have built core abilities to make a deep difference to our clients across 6 different areas of transformation, 1. Customer EXPERIENCE/ CENTRICITY/ CRM Transformation 2. Organization CULTURE Transformation 3. Real Time CONTENT/ DATA Transformation 4. Sustainable DIGITAL Transformation 5. Marketing ROI Transformation 6. Environment SUSTAINABILITY/ CSR Transformation