Overview

It all starts with the ingredients. Naturally. It’s about knowing exactly what your dog is eating – real, recognizable ingredients you know and trust, plus vitamins and minerals. We thoughtfully select natural ingredients that work together to deliver the right nutrition to help your dog live a long healthy life. Just as important as what we put into our Wooof recipes is what your pet gets out of them. Nutrition with natural ingredients is important, but the real question is if your dog is properly utilizing the nutrients provided. This is why we emphasize high digestibility when we formulate our Wooof dog food recipes. Only when dogs can easily break down the food they’re eating are its nutrients successfully put to use in the body.