To state that we are an "unintended marketing agency" may sound a little strange, but this is a completely true statement and we actually are very proud of that. This is what makes up our unique business DNA. This is America and we are in the land of capitalism. So, what do many ambitious people do? They start companies and tap into their entrepreneurial spirits. This is how our journey began over two decades ago. We just wanted to use our unique "consultative sales" approach to help companies take their products to market outside of the traditional selling techniques. We were the outsourced consultative sales arm consisting of a team of savvy new business development hunters that brought in new revenue. We started digital marketing efforts as we saw the trends of new fast moving strategies for growth. We loved the idea of having a 24 hour sales person operating constantly. So, we tried and failed and worked hard to acquire the necessary skills to be successful in doing it. In the beginning, we tried hiring "digital marketing firms", but realized that most other companies didn't care nearly as much about our business than we did. Our strategy was to learn how to do it ourselves. Building an internal team to manage all aspects of sales and marketing was a lot of fun. It came with it's challenges, but we quickly realized that we were getting very good. Staying ahead of industries, trends, and challenges within certain verticals allowed us to develop and grow. We knew the what, how, timing, tools, markets, strategies, etc. and picked up many "best practices" along the way. We were having so much success, we were asked to offer our team up to help a couple of other companies with their digital marketing for their businesses. We had the bandwidth to do this and all it did was make us better and help them with their business as well. This was a win. It didn't take long to make the decision to restructure our business model and focus solely on
