Overview

The wine industry needs to evolve how it markets to Gen Y and Gen Z as their attention is captivated by a handful of apps on smart devices. Wineries want this to lead directly to an increase in sales, but the reality is that social media channels are the most effective branding and communication tools ever created. Wineries need to evolve their mindset to open up these channels of communication with their customers. My goal is to work with wineries to guide, teach, and implement social media strategies to grow the power of their brand and connect to their consumers on a new level.