Overview

WeatherAlpha has been the premier provider of customized weather targeting solutions across the digital ecosystem since 2010. Our data platform is a one-stop-shop for a wide range of past, current and forecast weather conditions; as well as pollen counts, air quality, UV index, and cold/flu outbreaks. We have deep experience within many industries, and our team of experts can create customized data sets based your goals and messaging. Our segments are developed with a keen understanding of how weather impacts populations within in various areas differently. For instance, 50 degrees is perceived differently in Miami versus Minneapolis. Applying these regional sensitivities has powered successful campaigns within the CPG, Pharma, Home Improvement, QSR, Automotive, Travel, Apparel, Outdoor, and FMCG verticals. The weather impacts us all and is a critical factor in business and marketing performance. WeatherAlpha's unique data platform enables timely connections with customers, efficient targeting capabilities, and a higher return on ad spend.