Overview

Let’s face it: bra sizes suck. They force you to fit in, but you are too unique to be reduced to a number and a letter. The only numbers that we care about are these: 75% of women do not like their breasts. These numbers don’t lie. Our purpose is to change them. That's why we have re-engineered the bra using eco-humanist technology. Our signature breast support, Embrace, is designed to expand your body based on the only model that should ever set the standard for your wellness: you. Forget thinking outside of the box. We are eradicating the box entirely by centering the conversation on what really matters: your individual humanity. No more gender norms. No more beauty ideals. No more industrialization. The story of Brave is the story of you: author, narrator, and hero(ine).