Overview

This planet is choking on plastic. There is truth to your concerns when you ask yourself ‘what difference can I make?, change is not inevitable. For real change to happen, you should be demanding action. Something needs to be broken down and rebuilt. Too often consumers, our planet and producers are at odds with each other – for one to win the other must lose. But we are forcing change by aligning our ambitions with yours and harnessing your potential to make change, one industry at a time. We are not here to sell you water. We aren’t a business designed to just do things better or to simply make better things. Wai Purū is not a good cause or a not-for-profit. We are not good intentions or promises. Wai Purū is a vessel for change. Wai Purū is a platform for our collective voices. Wai Purū is a canvas for your community. Wai Purū is business model to focus an industry. We’re for self-imposed taxes and replenishment programmes; we’re for local employment and accountable business; we’re for owning our products and honesty on packaging; we’re for small carbon footprints and recyclable everything. We are urgency. We are impatience. We are for movement and action. We will not go quietly, we will not take our time, we will not tread carefully. Wai Purū is for the land and the people. We are the difference you can make. Let’s go.