VARIAZIONI [va-ree-atz- YO -nee] opened the doors of its first boutique in 1980, introducing New York City shoppers to a unique, exceptional assortment of women's fashion garments. Translated from Italian as “variations”, Variazioni set out to capture trends in a mosaic of styles, and to offer an exciting variety of important names in the fashion design community. The young company quickly emerged as a hot shop destination for women craving both street cool style and classic looks redefined with contemporary spirit. As a result of Variazioni's success, the rapidly expanding brand has grown from a multilevel landmark on NYC's Upper West Side. Variazioni has developed into a chain of 12 unique fashion boutiques throughout New York City including two-story flagship store on Prince Street in SoHo, and housing a private label in the heart of NYC's fashion district. A premier retailer for fashion forward names, Variazioni stocks its shelves with sought-after brands including DL 1961 Premium Denim, Andrew Marc, Cole Haan, Michael Kors, Alice + Olivia, Rebecca Taylor, Robert Rodriguez, Vince Camuto, Hale Bob and new European and American discoveries. Season after season, all merchandise is hand-selected to ensure an unparalleled balance of style that is meaningful, innovative and fearless. Variazioni is the ultimate destination for fashionistas in New York City. The brand specializes in a vast knowledge of upcoming fashion trends and statement pieces to ensure that each personality is bound to find their style niche within the boutique.
