Overview

Free Business Calculators We strive to enhance decision making in the advertising world. We measure every medium, industry and product, and work relentlessly to become the standard for advertising measurement. Join thousands of business who use valuo xAlt to grow their businesses every day. Take your Marketing and Advertising Strategy to the next level. Simplicity, Effectiveness & Accountability at Scale. Sharing your data and insights on effective marketing and advertising techniques and strategies will transform your approach to growing your business value and profits. At valuo.io we need your help, and in exchange we are able to help you quantify the best approach to marketing and position your business for continued success. Each day as our confidential data algorithms continue to improve their accuracy with your help we are able to improve the transparency of what works and what doesn’t. You invest important capital on advertising and marketing and media, and it’s often a complex, opaque part of your business. But it doesn’t have to be. valuo.io xAlt gives business complete control of their data through a fully transparent, confidential marketing dashboard. We apply transparency to the medium selection process and with our partners dramatically streamline the marketing value chain. dvertising isn’t rocket science, but there is a science to it. Knowing how your customer engage with media will help you tune up your marketing mix, prioritize spending and create effective, efficient and memorable ad plans. WHAT’S WORKING? WHAT’S NOT? That’s what you need to know about your advertising campaign to decide whether your ad spend is delivering the results you want. Our comprehensive set of ad effectiveness solutions helps business owners understand each advertising campaign on a deeper level. By knowing where campaign tactics are on point—and where they’re falling short—you can better understand how to optimize your campaign and reach your desired goal. HOW WE DO IT We measure campaign effectiveness against your primary marketing objective. Our solutions measure in a timely manner, so you can optimize campaign performance in progress. We measure across platforms for a holistic, integrated view of each campaign, and we’re backed by industry-leading quality and precision, so you’re getting information you can trust. xAlt provides you with the metrics you need to understand who a campaign reached online. By combining aggregated, anonymous demographic information from participating online data providers with high-quality valuo.io xAlt cross-platform data on combined aggregated anonymous business data. We reveal the complete picture and provide insights which buyers, brands, marketers, analysts, and industry leaders can rely on in their day-to-day work. Once we have collected volumes of raw data, we use statistical analysis and machine learning techniques to turn it into actionable knowledge. Our raw data is treated with in-house algorithms to remove biases, filter out noisy information, and transform it into meaningful insights. The data from our diversified sources is intelligently combined, normalized, and projected to represent the entire Internet population. From Data to Insights Our expertise in advertising, marketing analytics, and consumer behaviour is what brings our data to life. We work hard to filter our processed data and present it to users in a way that allows them to quickly find the insights they need. We work hard so that you don't have to. Instead of being overloaded with irrelevant data, we give users focused access to the most relevant intelligence to help them achieve faster and better research. Visit us at www.valuo.io for more information we look forward to helping your grow your business.