Overview

Uptown Yardie is a British company inspired by Jamaican heritage, selling a lifestyle, captured through high-end shoes and clothes. Recently Uptown Yardie shoes were featured in the highly iconic Pirelli 2018 calendar styled by the prestigious Edward Enninful. Uptown Yardie is owned by husband and wife team Rohan & Natasha Clarke. Rohan, a professional shoemaker who with his wife Natasha have created an iconic shoe brand reminiscent of old skool styles mixing the classic shoes of brogues, desert boots and heels - influenced by their Jamaican heritage. Capturing perfectly the old 'Uptown Yardie' styles of yester-year with a modern contemporary twist. Made in Northampton, the heart of tradition and expert English shoemaking. The craftsmanship can be found in the perfect stitching detail of the leather, the hand finished soles and the punching of the uppers. Uptown Yardie's origin is inspired by a Bob Marley quotation “me ah bring downtown uptown” meaning he is bring the man dem from the ghetto to where he was living uptown at the time. The original uptown yardie is someone who comes from the more affluent parts of Jamaica. It's about reclaiming the name from a negative association to the true meaning of the word “yard” = home I.e. “nowhere nah better dan yard” mean nowhere is better than home. “Out of many we are one with a common spirit to create beautiful products yard style” - this is our vision - to create for a community of people who have not been catered for by mainstream fashion. Our product is distinctive and unique like that of its owner, without compromising quality for uniqueness. Quality is paramount to the Uptown Yardie brand, it must have a purpose and functionality not just be different for different sake. As we say here at Uptown Yardie always #daretobedifferent