The University of the Philippines Manila Junior Marketing Association (UPM JMA) is the sole and premier student marketing organization of the University of the Philippines Manila. It is a non-stock, non-profit, non-sectarian and non-political student-managed organization which aims to develop effective marketing and interpersonal communication skills among its members through various activities. UPM JMA envisions itself as a model organization where members are participative, and where skills in creativity, interpersonal communication, and teamwork are developed. The organization also engages its members to real life experiences in marketing, personal branding, and even entrepreneurship as a means to improve and prepare oneself for life after college. UPM JMA is committed to creating a cooperative, open, and supportive network both among its members, as well as with other organizations. The organization’s main key point is to reach out and provide service to the student body and the community.
