Overview

Ukonga delivers deep digital discounts directly to shoppers for in-store redemption so that fast moving consumer goods (FMCG) brands can activate customers and derive valuable insight from the resultant purchasing behaviour. CROSSING THE DIGITAL DIVIDE As we know, the bulk of township communities are yet to genuinely cross the digital divide in South Africa. Data constraints, finite space on devices and limited cloud access all conspire to limit use of smartphones in these communities. Ukonga uses a multi-channel/multi-modal approach to reach, register and serve deals to township shoppers. Ukonga uses: - Printed broadsheets and pamphlets - Face-to-face site activations - USSD, WhatsApp and Web App for registrations and surveys - SMS coupon delivery - Social media - In-store redemptions ACTIVATE YOUR BRANDS IN UNDERSERVED MARKETS Ukonga is more than just an in-store digital deals platform - it's a hot knife that cuts through clutter. Use Ukonga to: - Launch new brands and products - Test new sizes and packaging - Run specials - Combine with in-store activations - Move old stock to make space for new - Target specific customer segments OUR PLATFORM, YOUR CUSTOMERS Our goal is to provide the most relevant, affordable and effective path to township shoppers as possible. Ukonga offers: - Targeted monthly catalogues - National reach - In-store redemptions at Pick n Pay (and Spar soon) - Performance based pricing - no sales, no charge - Custom campaigns on request THROUGH THE LOOKING GLASS Get a combination of registration data, product selection patterns, locations (province), redemption rates and other key information during and post campaign. With Ukonga you can: - Assess campaign performance against trade marketing spend - Monitor product/brand performance by retailer (Pick n Pay and Spar) - Understand geographic performance by province (and store when provided) - Find out who is buying your product by language, age and gender - Survey customers