U.S. Rare Earth Minerals, Inc., engages in the mining of natural mineral deposits in Panaca, Nevada. The company focuses on the sale and distribution of product known as Calcium Montmorillonite derived from mining activities under the Excelerite brand name. It plans to sell the products through a Web-based and distributor-based sales program directed at agricultural, animal, and human uses. The company was formerly known as U.S. Natural Nutrients and Minerals, Inc. and changed its name to U.S. Rare Earth Minerals, Inc. in May 2011.
