Overview

We are tweak, a Wrocław based graphic design collaboration of Kuba Węgliński and Piotr Odrowąż. We design visual communication for new and traditional media. Our main focus is visual identity systems but our work also includes: web design, promotional assets, spatial orientation systems, packaging, user interfaces, logos, editorial design and other print & digital projects. We believe in system approach. Our process always starts from the beginning, which is getting to know the business we are working with. Only with thorough understanding of its character, strengths and weaknesses, business environment and cultural context we proceed to the next phase– developing a communication strategy. A well planned strategy, knowing what, how and to whom we want to communicate in a long perspective is a cornerstone of creating strong concepts that are later translated to the visual language. We prefer reduced, transparent style, because we believe that the best design solutions are based on strong ideas, presented in a simple, function-following form. This approach allows us to develop coherent visual narratives that are not only relevant to the brand and make it visible on the market but that are also attractive for its audience. We appreciate good, long-lasting relationships with clients. That’s why we avoid trite solutions and we approach every assignment individually. Since we share the same goals, we like to collaborate on a partner level. We are aware that only joining our design skills with your knowledge of the brand we can achieve relevant, long-lasting results. So if there is a project in your mind, that you’d like to talk about with us, don’t hesitate and drop us a line. We’re gonna get back to you as soon as we can.