QuestPass is a moneyless "paywall" combined with a new ad format, that is called questvertising. We ask users to answer a simple question concerning the ad displayed above. The reward is free access to the content, for example to an online article. Thanks to that we deliver: - 100% ATTENTION & comprehension - 0% banner blindness - no ad fraud (questpass works like captcha) - access to adblock users - phenomenally high efficiency in brand-lift surveys For publishers we multiply their revenue because our ad-formats are much more effective and valuable. Check out our video explainer: https://questpass.link/presentation-video and learn about the results of academic research on the effectiveness of questvertising.
