Overview

The GreenUp Company accelerates the transition to a more sustainable food system. With an impressive track record in the FMCG sector and in-depth expertise in sustainability, we are the ideal partner for companies looking to successfully expand their sustainable proposition. Our mission is clear: the transition to a more sustainable food system needs to happen faster. We achieve this by guiding companies in the food sector to the top position as a strategic partner for their key stakeholders, such as A-brands and retailers, with their sustainable products. This way, we generate collective exponential growth and profit. We focus on companies that make an impact, either by offering sustainable products or ingredients, or by actively striving for a more sustainable proposition. WHY COMPANIES CHOOSE US? Companies and managers approach us for the speed we offer, our no-nonsense and pragmatic approach, and the knowledge/expertise and tools we provide. For example, because they want to expand their business into new markets and/or products, or because they face a major transformation in how they are perceived by their customers and other stakeholders. These are companies that could probably manage without us if they have all the time in the world, but not as quickly and easily. WHO DO WE WORK WITH? We collaborate with various parties in the chain, such as suppliers, brands, retailers, knowledge partners, and consulting firms. This keeps us well-informed about current developments. The collaboration takes place with the commercial team/the relevant decision-makers, or we work one-on-one with managers in the Transformational Leader Program. WHAT IS PURE PROFIT? Our proven method, Pure Profit, forms the core of our approach. Our founder Danielle Mol achieved remarkable successes with this method for nearly 20 years. This method reveals what is needed and provides a framework to achieve results faster, with all stakeholders on board. Money should always follow impact.