Overview

Online marketing is broken. Well … it wasn’t ever really whole to begin with. Because from the dawn of Al Gore’s Internet, there have been people trying to figure out how to monetize the World Wide Web. It’s digital colonization at its finest. And while consumers have gotten savvier and have learned to navigate — bob and weave — the sales messaging they’re shown (literally) every few seconds, the reality is: marketers have gotten more insidious. Today, marketers rely on psychological manipulation to get you to do what they want you to do: To fork over your hard-earned cash. They raise your cortisol levels (deadline timers and scarcity marketing). They play on your fears (heightening anxious feelings). They take away your agency of making an informed decision by exploiting your vulnerabilities. And they do this with copy. Messaging — what you say, how you say it, and to whom — is the most powerful tool in the marketer’s toolkit. And for decades, many have used this immense power to fuel their money grab. We the copywriters of The Copy Haus say it’s time out for all that bullshit. Yes, formulas work … but you know what works better? Genuine stories. Yes, scarcity works … but you know what works better? Connection and value. You can’t build a sustainable business on tactics alone. Because sooner rather than later, your audience will know when they’ve been had. So why not treat them well from the start? At The Copy Haus, we believe: > Psychological sales tactics to “trick” your buyers into action are gross. > Your customers are adults capable of making their own purchasing decisions. > Writing clearly and authentically is what will ignite sales — not the latest copy formula. When we sit to write your sales page, email sequence, or website copy, we start by listening to you. So let’s do copywriting differently, shall we? Learn more about us at www.thecopyhaus.com.