We're a Behaviour Change communications company. We create ideas by studying the way people behave and how they feel, rather than telling them how a product will make them feel. We use behavioural insights to create strategies and work that inspires people to change their attitude and behaviour for the better. The academic world has decades of work to draw on and is continually improving its understanding of human behaviour and how to influence it. To tap into this knowledge and expertise we established BehaviourWorks Australia with Monash University. BehaviourWorks, a research institute of which we are a founding partner and funder, is dedicated to the global study and research of Behaviour Change. We inspire change, willingly and for good. There is a double meaning behind those words 'for good'. The Behaviour Change we set out to inspire has two aims. It is change that is 'good' for individuals, families, communities and, increasingly, business. It is also change that is 'good' because it is long lasting and often permanent. That's why we work only with people who desire to improve the lives of others. We apply rigour, when others will not. Collaborate with academic partners, which others can not. Act with empathy, when others might not. And measure ourselves on actual change, when others do not. So let's inspire change, willingly and for good. Together.
